DNotes is built as a long term investment beyond just DNotes the currency. We are committed from day one to build a trusted global digital currency for everyone worldwide to participate. It can only be done based on a long term commitment and a lot of hard work. Other than supporting the currency when we can, we have been making significant investment in building our own infrastructure, without asking for any donations from our communities. Many from our communities have contributed in very significant ways to our overall success and we appreciate that very much.
As much it is discouraging to see such a severe price decline, we will stay the course and continue to execute as planned. I have been focusing in writing a book specifically to help small business owners, including women small business owners. This is part of our strategic business plan to introduce DNotes to as many small business owners and their employees as possible. I am very passionate about this and have no doubt that it is the best path for DNotes to be adopted as the medium of exchange. Banking and financial services are changing. This is a massive opportunity for those with a long term view. Technology revolution does not happen overnight. It takes years and decades. There are always challenges confronting early adoption. DNotes is the most proactive in confronting those challenges by building our own ecosystem, including CryptoMoms, DNotesVault, DCEBrief, our family of CRISP and more.
We are also on track to have a for profit company incorporated sometime during the first quarter of next year. As mentioned before, DNotes will own up to 25% of the company. We are planning for our first outside funding to take place at the second half of next year. Additionally, we will officially start promoting our CRISP for Kids, Retirement, Students and Employees beginning next year.
I know that everyone must be quite concerned. It is heartbreaking after all that hard work and what we have accomplished. We do not pump or dump but it has obviously proven that the market charts its own course and short term speculators do not differentiate.
I've noticed other altcoins have also dropped in price, mainly NXT. Sometimes it seems these price swings affect a bunch of altcoins at the same time, so it has little to do with the value of the coins themselves. I wonder if people are dumping in order to get some Christmas shopping in. I'm not selling any of my DNotes. Looking forward to what the future will bring.