New York Times article states mobile pay is slow in taking off with consumers.
Why We Are Still Reaching for Wallets, Not Phones, at the Checkout
http://www.nytimes.com/2016/04/07/business/dealbook/why-we-are-still-reaching-for-wallets-not-phones-at-the-checkout.html
Interesting and somewhat expected when dealing with a persons finances and private information. Slow adoption is not a sign of failure in this case though and as the article stated, when there is significant advantage to using the app, like the starbucks one, people will use it. It is something we have to consider as we start to roll out DNotes payment network. How do we make it faster, more secure, and significant benefit to the user.
I would venture say a big part of the reason "pay by phone" and other NFC payment solutions hasn't caught on is the merchants themselves. For example, I was shopping at a huge national retailer and asked the checkout person if they supported ApplePay on their terminals. The answer? "I don't know, whats that?" To put it mildly, a less than acceptable answer from a multi billion dollar retailer sporting multiple red circles on their masthead. Since the terminal had the NFC symbol, I proceeded to show her how it worked and, yes, they supported it. Several others in line originally upset by the "delay" of several seconds in their self important lives then murmured "So that what that means" Sad at best.
So, lets be real, if the store doesn't even know what they support, how confident would most people be in "giving it a try"? Not many I'm thinking. The lack of "follow through" in modern business is shocking...
Very good points, RJF. Great ideas are exciting but without focus, great execution, and "follow through" the lack of success and failures are common outcomes.
In the case of DNotes, we have purposely not engaged the temptation promoting DNotes as a form of payment to set up merchant accounts because we know that until we are ready we can not succeed. Yet I am still noticing many of our industry peers proudly proclaiming that their coins are going to be widely accepted by merchants as payment. I can not name a handful that have much of anything to show for.