Happy birthday Dyna, thanks for everything you do for us DNotes holders.
Thanks, CrytoBroker79. I am honored to be of help. I don't get involved unless I am very passionate about it. DNotes is now getting all my attention. It is very important to me that we all can work well together, learn from each other and appreciative of the contribution of everyone. When we can stay the course and do the right things our mission will always prevail. That is the true power of the unity of force from a great community. I am privileged to be a part of history in the making. You guys are great.
I will make one last "light, fluffy" post today, Dyna's birthday, then back to serious work! Dyna, DNotes and my wife and I have spent the last 7 years building Smokeys Gardens to be "Best in Class". In those seven years, we have had many, many obstacles thrown in our path:
Dyna had heart surgury (was back in the gardens in about 3 weeks I think, can't keep a good man down)
I had Esophageal Cancer (Stage T3,N1,M0, with a 7% survival rate) Looks like I will be part of the 7%, as the 5 year anniversary date is March 1 of 2015, meaning on that date, I am officially cured of cancer!! WOO FREAKIN HOO!! (if you are in remission for 5 years, you are considered cured, but I knew I was gonna be fine from the start)
We had one of our "divisions" almost totally wiped out within a year because of a huge dropoff in the Recreational Vehicle industry (We were installing huge Outdoor Woodburning Furnace Systems for companies that had to heat huge buildings and landfilled LOTS of wood scrap, and our "sweet spot was 2 counties over, Elkhart County, where over half the RV's in America are made). In fact, Obama gave an important speech there in 2008, cause it was the county in America with the highest Unemployment Rate at the time.
Our "core business" was a retail fireplace store that was suffering from a huge loss of income because of the recession. We went from 1.7 million in sales to under a million in a few short years.
The 20,000 sq. ft. building in a prime location I had purchased in 2004 became worth half of what it was over a few short years.
I suffered huge losses on rental properties I owned, due, among other things, to the recession, loss of nearly half the value of the homes, and the fact that tax laws were changed, lowering homeowner's taxes, and drasticly raising commercial property taxes.
Despite all these obstacles, we were able to make Smokeys Gardens "Best in Class". How do we know that we are best in class? In some ways, by visiting our compitition, and seeing for ourselves how we stacked up against them. We have devoloped the most efficient way of harvesting and planting in the industry. When we started, it would take a couple of young, strapping boys a half a day or more to dig 500 clumps of flowers. We developed a machine on a tractor that one person can now dig the same amount of flowers in about 15 minutes. Hand planting took HUGE quantities of labor. We converted a 50 year old vegetable planter to have it plant daylilys, and now a 3 man planting crew can plant 2000 to 3000 plants PER HOUR! When we started, we needed 6 people full time to rinse the dirt off the flowers before shipping. (daylilies are shipped "bare-root", no state-to-state shipment of dirt allowed). We found a vegetable washer made by a company in Canada that we converted to washing daylilies, now we have a person "washing" about 3 or 4 hours a day, instead of 6 full time. There are also some solid, factual ways we know we are best in class also. It only took us about 4 years to have the highest traffic of all our competitors on our internet sites. We offer more varieties than anyone, especially newer, much more valuable varieties. We have perfected our methods, so that we can ship a daylily fan to your door for under 25 cents, on average. On the higher-value daylilies, Dyna did not let me machine harvest or machine plant them until we could prove that the sucess rate would be at least 95% or greater. We reached that point, and now, it does not matter if you pay 50 cents a fan for a Stella de Oro, or 100 bucks (yes $100.00) for a double-fan of a daylily called "Easter Egg", it still costs us less than a quarter a fan to deliver it to your door, because all the daylilies are planted and harvested using the same efficient methods, no matter if it sold for 50 cents or a hundred bucks. Last fall we finished a two year project, moving all our flowers about 30 miles to a 40 acre farm we obtained. Grueling two years.
So, now that we are convinced we are Best in Class, how did we become "Best in Class"? Simple: By doing things others CAN'T or WON'T do. We put in the hours. We did the hard work. Our strategy was disscussed over and over, and constantly revised. Dyna commuted weekly from West Chicago, IL, to Ashley, IN for almost ten years, a five hour drive. He would spend 4 to six days a week in Ashley, staying at our home. Some weeks he would leave, go home and do his "chores at home" and head back the next day. Believe it or not, Dyna does all the cooking in his house (his first business in the USA was a VERY sucessful Chinese Restaurant, he is the best cook I have ever seen (sorry Mom!) but that is for another story). So Dyna would go home, kiss the wife, water his very impressive gardens, cook all his wife's meals for the next week, and head back to Ashley. We discussed strategy every nite till midnight. EVERY NIGHT! I learned more from him than I learned in 25 years of being in business before meeting him. I think we were brothers in a different life. Strange freindship, we are so alike, yet so vastly different on so many levels. Dyna was raised on the other side of the world. He was "rich and famous", hobnobbing with "the elite", I was raised on a farm in Indiana, and do not even own a good suit that fits me. I would not know which damn fork to use for what course during a fancy meal. Dyna was VERY humble, very quiet. I was loud and obnoxious. Dyna did not cuss very often, and spoke very eloquently. I cussed like a drunken sailor, and used all kinds of slang. We both had humble beginnings, but had taken divergent paths since then. Dyna went to college, and got an MBA, and kicked the world's ass. I graduated from high school and was ready to take on the world. No college for this chump. Dyna was meeting Bill Gates, Steve Ballmer, and Micheal Dell. I was running a fireplace store, laying bricks building fireplaces. We do have much in common, though. We both have an inner drive to succeed. We both have unquestioned work ethic. We both genuinely want to help others, espcially others who try their best and get shortchanged, and folks who don't even get a chance to succeed. We both have very supportive, very close families. We both have a dogged tenacity. We don't quit when the going gets rough. We help each other flesh out fresh ideas. It really did all boil down into one thing: We did things others would not, or coud not do (mostly would not). Simple as that.
We are using the exact same strategy for DNotes. By doing things others will not or can not do. Again, very simple stuff.
Interesting Story:
Since I have been picking on Dyna a little today, I will tell a story that is one of his favorites. (this is a story at MY expense). When we started the flower biz, it was out of necessity. This was right after the Hydronic Biz (wood furnaces) collasped. We were looking to "branch out" to utilize our workforce, and fully utilize our 20,000 sq. ft. building. Dyna came to me with this crazy idea of selling daylilies online. I thought he had lost his mind. I was a bricklayer, a builder, and a master of the service industry. Daylilies? I did not even know what the hell a daylily was. I thought it was just the weeds growing along the road. We called them "outhouse lilies", or "ditchlilies". I did not know there were 60,000 varieties. I did not know they were gorgeous. I did not know they were the number one selling perennial in the US (#1 in volume, in dollars they are #2, behind hosta). He had been a gardener for years, and had an impressive garden at his home. He finally won me over with this example:
OK, Smokey.....see that woodstove in the crate setting on the shelf? Yup. What will be there in a year if you dont sell it? A woodstove, I said. He said, OK, what if somehow you left if there and did not disturb it, and a year later there were THREE woodstoves (or more) setting there you could sell? I said it would be a VERY profitable biz. He said: BINGO....that is the dayily biz. In this biz, you buy product once, multiply it and sell it for as long as the public still wants it!
So, we were in the daylily business. Now comes the funny part. The first summer, we were planting flowers. (hand planting then). Dyna came over to see how we were doing. He looked at what I was planting, and started laughing out loud. Not just a chuckle, not just a laugh or two. A huge, drawn out belly laugh. What the hell, I thought. Here I was, hot as hell, on my knees, dirt up to my elbows, and he was laughing at me. I WAS PLANTING WEEDS, NOT FLOWERS!!! I knew what corn was, I knew what beans were, but apparently, I could not tell a weed from a daylily!!! Made his day, he still loves that story!
OK, Dyna's birthday is over, time for me to get back to work.......
Smokey