Thank you for your question.
The way that bounties are posted an managed nowadays is highly inefficient. Furthermore, all submissions from bounty hunters need to be checked manually by the start-up, which is extremely time-consuming.
In addition to that, our goal is to expand way beyond just ICO bounties. Therefore, we need a proper platform.
Some of the industries we are aiming at are: Online marketing, consulting and software development
Re: decentralization. We will use IPFS and the Ethereum blockchain to decentralize our platform wherever it makes sense to do so.