I mean concise easy to understand explanation shall be appreciated. Couldnt understand.
In an effort to help advertisers and publishers in the digital marketing space to boost their users and brand engagement, along with disrupting the digital duopoly of giant advertisement networks - Google and Facebook, AdSigma, a next-generation Digital Display Advertising Platform, is planning to bring about a change in the space via blockchain revolution. To start with, the Singapore-based startup is debuting their own cryptocurrency called ADSi token that is to become the major payment method for transactions on the digital platform.