We know how important the project team is, so it's a pleasure to introduce you to it. I would like to start with the executive director of ARCUS.CITY - Lev Eidinov.
Lev Eidinov is a designer, author of Internet concepts of things and augmented reality. Lev has experience in creating a design studio and an advertising agency. Since 2003 he worked as a graphic designer and since 2010 - as an art director. Author of the master classes "Practical typography. Work on mistakes "(2013) and" How to sell design "(2015). He headed the first association in Russia to create branded qr-codes "Qr-branding.ru" (2011-2013). Co-founder and art director of the advertising agency "All Advert". In 2016, Lev came up with the concept and interface of the mobile application "Finding chips" and decided to realize his idea. This is how the ARCUS project appeared
It is pleasant to conduct acquaintance in a dialogue format, so today we interviewed Lev Eidinov.
- Good morning, Lev. Tell us how the "idea" of the mobile application "Search for chips" was born?
- Good morning. It was in 2016. Just appeared the game Pokémon Go. And, not just appeared, but literally broke into the information space. If you remember, a lot has been said and written about this game: and that it's the intrigues of special services for espionage, and a story with a not quite smart blogger who caught Pokemon in the temple. You can treat Pokémon Go differently, but this application showed one important thing. People are ready to interact with augmented reality; they do not need training and adaptation. Augmented reality itself fulfills the fundamental principle of interface design: "The best interface is its absence."
"Search for chips" - a concept that offered to catch in the AR is not the Pokemon, but the chips. Inside the chips was a game currency and a promotional code from the advertiser. Having completed a simple quest, you could increase the amount of in-game currency or get an additional bonus.
- Why did you decide to link your project with the crypto currency, and not by other means of payment?
- Let's draw a parallel. How many people want to catch a rare Pokemon? How much do you want a promotional code for a cup of coffee? And how many people want to find, for example, 0.1 military technical cooperation? With each example, the number of potential players increases. Last year can be safely called the year of the crypto currency: before the New Year, 35 million people would like to receive bitcoin as a gift. People are increasingly understanding the value of crypto-currency assets. So why do not we let them get this asset?
In addition, the crypt replaces the in-game currency. Why should we reinvent the wheel if there are ready-made block-based solutions that allow us to create a full-fledged utility-token?
Certainly, the crypto currency is the tool of the future. I do not know if they can completely replace Fiat, but sure that they will exist and have value, I am sure.
- What are the problems to solve your application? Why do you think that it is necessary in society?
- We were able to make sure that AR technology" came in "and has a lot of applications at the moment - from projection devices in cars to surgery. And the first, who can massively monetize technology - will collect the cream. And the easiest way to monetize is advertising. How much do you, business owners, pay for a potential customer to make STA? And how much are you willing to pay for a potential customer at the door of your institution? And you, the user of the network, are not tired of constant advertising? Are you ready to receive real money for this?
Yes, we are creating a new advertising channel. But not the next "buy a link without SMS and registration", but "be in the right place, and we will pay." And if the previous channels offered to visit the site, then ARCUS offers to visit LOCATION.
- Tell us about your achievements both professional and personal
- I took part in a lot of projects. Some shot, some do not. I have awards of design competitions, many times I got into short-lists.
My hobby is high-altitude climbing, as nothing else teaches purposefulness. From the ability to solve the necessary tasks at the right time depends on your life.
I have two sons, and for their sake and for their generation, we must create an environment.
- Thank you for your openness. It was nice meeting you. Maybe you want to say something to the readers at last?
- Consume less, create more. Think, analyze. Do not be afraid to look like idiots. Do so that others say: "Why, so it was possible?". Dream. Well, buy our token
We introduced you to the executive director of ARCUS.CITY, he is open to your questions and suggestions. You can contact Leo Eidinov in any convenient way:
Website:
http://eidinov.com/Facebook:
https://www.facebook.com/leva.globulaVKontakte:
https://vk.com/levaeInstagram:
https://www.instagram.com/instaleva/#ARCUS