Reasons Why K-Pop Groups are Emerging and How KSC is Going to Maximize ItHello, today we are going to talk about Korea’s unique fandom culture and how they have made K-pop stars so popular all over the world. If you are not a K-pop fan, this may sound crazy and odd but I assure you it is also intriguing because this article explains how K-pop industry got so big universally.
For example, let’s take a “study case” of Bangtan Sonyeondan (BTS). The group does not come from any Korea’s big entertainment company — the top three companies are SM, JYP and YG. They got big by the love and support of their fans; they enable them to perform in America’s Music Awards (AMAs), got on the Billboard chart, and so on. This kind of unique fan culture in Korea is not just for fans to reach their favorite artists, but for artists, their fans give tremendous power to them.
For each artists, their fans are everything. They are not just a “buyer” of their albums; they are much more than that. What kind of things do they do? Well, they give gifts, of course, sometimes it is big fancy gifts like bags, watches, clothes from luxury brands and they collect all the money from their fan communities to make your favorite artists feel happier, but this is just the beginning of it. Definitely, Korea’s fandom culture is not just giving gifts to their favorite ones.
It is more like sharing. Fans collect their money to send food truck to feed all the staff members who participated in making drama. It is for people who worked so hard for their artists, wishing that they produce great drama for their artists. This kind of sounds like helicopter mom wishing their children to be better at everything and I have to agree, it is a lot like that. (That is why sometimes their beloved fans also bring problems for them too.)
The most funny thing about K-pop fans to non-fans is that they try to promote their favorite idol bands to other people. It is because they wish them the best for them. One thing that is quite common in Korea is putting up a poster or an electronic display of their favorite artists on the subway wall on their birthday! It is to celebrate their birthday but it is just not only that. It is to make sure everyone to see it, making everyone to notice it and celebrate it together. It is common thing to do it. Not only just in subway, but on buses and a screen from movie theaters and big buildings where everybody can see them.
Now you kind of get the whole picture of it: Kpop fans just looooooooooove sharing them. But here is the problem. For international fans, they don’t have as many opportunities like domestic fans in Korea, so they get frustrated and this is the point where KSC comes in. KSC will be the medium, the bridge, the hub for international fans.
https://medium.com/@KStarCoin/reasons-why-k-pop-groups-are-emerging-and-how-ksc-is-going-to-maximize-it-8b74ad9eca8