Music industry is big worldwide
And you can earn too
The imusify platform uses user personas to categorize user interactions and reward IMU tokens accordingly. When an individual signs up to use the platform they receive an mUser identity. The mUser withholds all identity information and serves as the reputation point for personas to be created on top of it. New personas are created either automatically, when a mUser commits a certain action, or by voluntarily creating a new persona to conduct a certain action. Personas and asset classifications are architectural system components used to build an organized and seemless UX for users to conduct different actions.
Consumer Persona When a new mUser goes to listen to music content on the platform, a consumer persona is automatically created to retain the data pertaining to all of that mUser’s consumer actions. An mUser’s consumer persona allows them to purchase and stream content, join social communities, support artist campaigns, and earn rewards for curating content.
Artist Persona An mUser can also create an artist persona, which allows them to collaborate with others to produce new content, publish and promote that content on the imusify platform, and receive IMU payments for sales and licensing. The artist persona can also create a group persona of several individuals who work together to produce a certain piece of content.
Collaborator Persona Similar to the artist persona, the collaborator persona allows various types of creators (producers, videographers, instrumentalists) to join groups created by artists.
Venue Persona Lastly, mUsers can create personas to represent physical entities. For example, the proprietor of the performance hall may create a venue persona to promote their physical space as one of imusify’s venues. Artist, collaborator, and venue personas can also list their services offered on the imusify marketplace. Imusify’s unique marketplace allows various personas from around the world to connect, collaborate, and contribute to each other’s creative works.
Content Asset User personas produce and interact with various digital assets on the imusify platform. A content asset represents a piece of digital audio content that exists on the imusify platform. An artist or collaborator persona can create a content asset. Each content asset maintains a record of all user interactions with the asset and uses this record to calculate how users are rewarded. The user reward system will be discussed in the next section.
Project asset A project asset encompasses the content assets of an individual or collective group of artist and collaborator personas. When multiple personas collaborate in the writing, recording, and production of content assets, a project asset serves to attribute credits to the contributors of each of the projects songs.