As of now we are leaning towards the $1/person + $25 Enter to wins.
I thought that event will be in the US, has the location changed to Malawi or Burundi? I mean if the capita per GDP is $300 like in those African countries then the $1 give away could be a very attractive deal for the poor buggers (no disrespect and God bless them it's not their fault their country is fucked-up), but in your place in the US to bother peoples with $1 gifts won't be rather counterproductive?
EDIT:
If here in Europe someone would stop me with a $1 deals and 10 minutes explanations I would wondering what kind of operation it is. I mean, would you really download an application for $1?
Well... the purpose wasn't so much to actually give them enough money that they can go buy something valuable - more so, so they can feel the experience of using digital currencies. Please keep in mind we are working with a limited budget. As much as I would love to hand everyone that walks by $25 we have a total of just under 12,000 VRC to be handed out. At current prices that's about $500 in USD.
If you would like to donate $5,000 worth of VRC to the cause I'd be more than happy to give each person that walks by $100
Edit: And trust me - I do marketing events like these for a living. You'd be surprised what people would do for a free hand out. Even if it's a pencil, $1, a free sticker. People do love free stuff. Again the more important thing to keep in mind is the fact we want people to #1 feel the experience of using digital currencies and #2 spark enough interest in the story that they want to go home and read more about it. This is not about handing out real cash to let people go out and buy things with it. That's not the purpose of the day.
It depends on the people. I'd make a minimum of 5 bucks, and plan to have less people want to get the wallet. People don't know what bitcoin is, so by the time you get explaining to them what a crypto currency is, and how to obtain a wallet ect, you will end up having much less time per person than you plan. A lot of people will come by to talk to you, or look from afar, without any intention of getting free coin, go engage these people on the fence, who may not have a phone. Likely the people who will benefit from this may not even have a smartphone.
I am 31, I don't have a smartphone. If you came up to me, and your pitch was giving me something free on my phone, I would walk by you. So, you have to use the giveaway as 1 tool in your arsenal. 500-600 dollars in giveaways may not be worth the entire 5 hours time slot. Economically if we where a business and had as large an investment in the booth as we did, we would have to beef up the advertising budget significantly to make the numbers work. You MUST use that time better. To spend 5-20 bucks a person when giving them money to lock them in, I think is a good way to do it.
I think you marketing guys don't see this from the right angle. People love to hear about big money and opportunities, the small $1-$5 range is not interesting. If you tell you can win on the lottery $5 then ppl say, ohhh that's all. So what the lottery companies say? This week the winning is 125 million - and even there is virtually zero chance to win on individual level the lottery is a sustainable business.
So I think you should give the 12,000 VRC to one person at the end of the day with a drawing. But call the Minnesota Star Tribune that you are technically giving away a US$ 1,440,000, and explain in a small print that the amount is derived from the data and events indicate that VeriCoin will be $120 next year, because the altcoin market just like that, explain the Litecoin story that reached $120, etc. Or you just need to activate Lindon the guy in suit or socal who can predict well the $120 price. Anyway, 90% of the bag holders anticipate Vericoin will be one of the top 3 currencies (that means $120 price) so you are not going to mislead anyone saying that you give away US$ 1,440,000. In this case people who did not win will feel that they actually lost US$ 1,440,000 and 2880% ROI and there is a good chance they will buy Vericoin - to balance their loss (that never happened but they feel it did).
If it's marketing BS than it should be a proper BS.
That is a good way to do it as well, maybe do, Grand prize 10k VRC, and then do the other coins split 1/5 for each hour and do a hourly giveaway. Then you could have people put a Email into your drawing and you could contact and support the winners receiving the money. And spend the time educating people on VRC and bitcoin while you have the booth.
This solves both problems as you don't need to spend to much time setting up a wallet and then sending them money, when it really is insignificant, plus the headlines saying someone got 500 USD or w/e is better and then some runner ups so that people feel they get a chance to win, even if not the big one.