Actually.. although it is a good idea, this sounds lame as there is little upside for investors. They are only selling 10%, so although the funds raised will fund all development and salaries, investors will only see 10% of profits. Also there is no equity, so if the company is sold profits go bye bye?
Quote
We are offering 10% of the total Jinn assets which guarantee the owners of these 10% of all Jinn generated profits. These profits will be paid out via dividends on the NXT Asset Exchange on the first of each month. The assets are not equity shares or voting rights, but entitles the owner to profits only.
I believe this could answer your concern on what would happen if the company is sold.
Their website also explains how the equity will be split and what the schedule is. And this post provides explanation on the legalities, which are a concern, because it's a decentralized exchange. Basically it's a test of the concept of the decentralized exchange, it's all uncharted waters. Caveat emptor.
I guess those explanations that they are not providing equity due to legalities make sense, but I would prefer that he write that into the prospectus as I think he can back out of those statements.
Also... This will be competing with IBM... http://www.coindesk.com/ibm-sees-role-block-chain-internet-things/
