Btc gained quite a lot of attention during this bull run which pushed its price so quick to $65k but looks like the magic has ended. There is only MicroStrategy which is bragging about their newly bought btc while if others are joining, they are doing it silently. I do not think there will be another easy bull run for btc because when there was higher optimism in the market, btc broke the hopes of traders by plunging back to areas it started from.
BTC would not rise that high if not because of the FOMO, and when the bull run is over, the price will slowly correct. Yes, there are institutional investors, but it should not be enough to make that price increase that much in a short period of time, institutional investors have long term effect on the market, short term effect is brought by hype and FOMO, and as usual, it will not last.