It could be an altcoin project too, if I am right. I have some friends who adopts every new altcoins and buy lots of coins on their ICO, and do you know what will happen? they mostly get lots of profit.
because every new altcoin when it start its ICO they almost sell them for cheap and after ICO the coin will get a better rate in exchanges, thats why these people get profit buying coins in ICO.. lots of coins dead after some time but they got still their investment with good profits.. LOlzzzz
(Note: I am not vouching for any altcoin and investment method here. If you try something like that, then do it with your own risk and call,)