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Is it time to integrate blockchain into your marketing strategy?

Blockchain marketing is a relatively unheard of term for many, yet it continues to attract a handful of businesses that have realized the potential of this futuristic technology. Blockchain integration is moving faster than ever in a wide range of industries from fintech to tourism and logistics. Despite blockchain overhauling many businesses and giving them an extra edge over their competitors in terms of advanced operations and efficient administration, it still remains a fact that blockchain technology has not yet been implemented to avail its full potential. If that comes across as a disappointment when you look at the industry as a whole, it offers amazing hidden opportunities for your business, in the coming years in specific.

Here are a few reasons why integrating blockchain marketing to your ad campaigns will be one of the best decisions you make in 2020.

Blockchain & Cryptocurrency Regulations are Thinning

If history has taught us anything, it is that the world will always be hostile towards innovative ideas in the beginning. It takes time for the authorities and masses to acknowledge their benefits. There used to be a time when people mistook blockchain technology for cryptocurrencies. But times have changed and now when you throw blockchain into a conversation, you are not frowned upon as a weirdo. In fact, with the gaining popularity of cryptocurrencies as an investment and promising blockchain ventures that make it to the headlines quite often, many show an active interest and even take the conversation forward.

Thanks to organizations that continue to integrate blockchain technology into their business, more and more governments are giving blockchain a shot. The speed of operations improve systematically, quality of products and services can be checked accurately, and the best part is, you don’t have to compromise on safety and security anymore.

While most governments were apprehensive about blockchain and cryptocurrencies, in the beginning, the latest developments have been overwhelming. Governmental and institutional involvement in blockchain has increased, but it can only be seen as a green sign.

Cryptocurrencies are now being accepted for tax payments, countries like Russia and India are exploring the potential of blockchain technology in elections, and why, the country Estonia is a digital republic secured by blockchain. As the technology expands its area of application, more governments across the world will realize the potential of blockchain and frame a regulatory framework for it in the coming years. Blockchain is here to stay!

Blockchain Integration is a Great PR Tool to Attract Investors and Customers

Incorporating blockchain technology into an enterprise is a great tool to attract investors and expand the customer base. The market always looks forward to businesses that keep up with the latest technologies. It will reinforce loyalty and trust among investors and customers.
Tech giants like IBM, Microsoft, Amazon, Samsung among others have embraced the technology and are working on developing solutions empowered by blockchain technology. Smart contracts to execute the advertisement agreements and promote businesses will increase trust and transparency between all parties involved in the campaign.

Blockchain Expenditure will Soar High to 12 billion Dollars by the Year 2022

A report from Deloitte reveals that businesses are now considering leveraging the full potential of blockchain technology by plowing money into decentralized blockchain-run applications. The wave of blockchain technology and the way they changed the world as we knew it a few years back can be seen in each industry. Media, entertainment, and marketing industries are taking the stepping stones to make blockchain adoption a reality and the results so far are phenomenal.

International Data Corporation reports that by the year 2022, blockchain spending will hit 12 billion dollars. The marketing industry, which is estimated to lose 44 billion USD by 2022 to fraud, will significantly benefit if more businesses decide to move to blockchain-based marketing. Blockchain marketing will help businesses streamline their marketing campaigns on multiple platforms and eliminate disputes that arise between advertisers, publishers, and agents due to lack of transparency and clear-cut measures to track progress. The quality of campaigns will improve as unlike conventional marketing, blockchain marketing will target an audience who have shown an active interest in the products and services you offer. Also, they are not bombarded with products just because they happened to look up for similar products on search engines.

Campaigns that Yield Higher Returns

Blockchain marketing is transparent, cost-efficient, and secure. Most importantly, blockchain marketing is decentralized and democratic. Middlemen are not involved unless you absolutely want them to. But then again, their role would not be as intrusive as Facebook and Google now play on centralized advertising platforms.

The farther you take away the control middlemen have over your ads, the more the probability of your ad turning into a success. Not only because there is no authority to read between lines and censor your content according to their political predisposition, but also because now you can cut down the extra charges.

At the end of the day, it all comes down to the efficiency of your ad campaigns. And blockchain-based decentralized campaigns guarantee you that.

Wrapping Up
The cost of advertising online is rising by the day and the returns are below satisfactory. With ad frauds and middlemen intrusion, the digital marketing sector is turning out to be a letdown. People are on the active lookout for alternatives that will solve their dilemmas efficiently. Armacoin, a pioneer blockchain-run application for marketing shows the way.

Armacoin lets advertising agencies make use of blockchain networks and leave a message in the contract line for a fee in Armacoin GZM coins. Armacoin's native mark, Armacoin GZM, will be used by consumer price marketing agencies while signing upon deals. We envision a democratic advertising and marketing ecosystem based on blockchain that will tackle problems like scam bots and fake traffic rampant in digital advertising today. We increase transparency through cryptographically encrypted smart contracts and facilitate a decentralized marketing platform for large and small businesses alike. 

$600M Lawsuit on Google, Twitter, and Facebook Over Crypto Ad Bans

The Sunday report from ‘Daily Mail Australia’ reports that Australian crypto business owners sued Google, Twitter, and Facebook for banning their ads on the digital platforms. Represented by the law firm JPB Liberty, based in Sydney, the team alleged that the banning of their ads led to severe losses to their crypto business. They are seeking damages that total to a whopping A$872 million ( US$600 million).

It is widely speculated that if more litigants decide to join together and initiate action, the amount would total to as much as A$300 billion. While the reason for banning the ads is yet not clear, it is believed to have been done to save potential investors from any harm caused by Initial Coin Offering scams that are rampant today. The owners of legitimate crypto businesses, however, ended up paying the price.

Although Facebook went easy on its crypto ban permitting ads involving blockchain and industry news, educational content, or events related to cryptocurrency to be published without a written approval in May 2019, throughout the year 2018, advertising on Facebook, Google, and Twitter was a back-breaking job for many crypto ventures. Google has also been making initiatives of the same owing to the widespread protest from the blockchain community. Twitter has not yet lifted its ban on advertisements related to ICOs, token sales, exchanges, and wallet services. We will have to wait and see how things pan out in the next few months.

ICO Scams: A Hurdle in the Way of Blockchain Mass Adoption

Every week, we hear about a new blockchain venture in the market. As they move ahead, tokens are offered in ICOs to crowdsource adequate funds for the further development of the project. Since blockchain is going to be the technology of tomorrow, spanning across industries worldwide, there is a growing interest among investors in blockchain and cryptocurrencies. This is being manipulated by scammers.

Often referred to as the black sheep of the crypto-asset industry, ICO scams are more rampant than what meets the eye. They are scattered around the internet making it difficult to track and evade. In fact, a recent study conducted using publicly available sources of information reveals that almost 80 percent of the initial coin offerings (ICO) are scams! A surprisingly low 8 percent of the floated ICOs manage to make it to the cryptocurrency exchanges for trading.

Owing to the lack of rules and regulations, ICO scams are hard to mitigate. They adapt to the latest trends and seize money from people bringing a bad reputation to crypto and blockchain ventures who strive in this centralized economy for the mass adoption of decentralized financial platforms. But the good news is, most ICO scams break down in the beginning stages itself. Investors are more choosy now. They dig deeper into the authenticity of a blockchain venture instead of falling prey to financial frauds.

If you chance upon a new blockchain venture that looks promising, here are a few tips to ensure that the initiative is genuine.

Learn More About the Venture
The most fundamental document in a crypto project is the whitepaper.

Does the information on background, goals, strategy, timeline, and concern provided in the white paper look genuine and promising?

Go through the complementary resources given in the whitepaper like financial models, legal concerns, SWOT analysis, and roadmap as well. Whitepaper of a genuine venture will provide answers to all the questions a potential investor might come across.

If all these points are ticked off, get to know the developers and administrative team behind the blockchain project. If you are unable to find anything about the team members, it is a red signal. Also, verify whether they have the experience and resources they claim to have on the whitepaper.

Track the progress of the token sale
Take your time and watch how the ICO is progressing. Legitimate companies and endeavors make the system and the progress of the token sale easy for potential investors to view and keep tabs on. As the ICO is ongoing, look for discrepancies in the token sale figures. Better yet, watch the token sale over time to see how it is progressing. If a company makes it difficult for anyone to know how much money has been raised and how much time remains for the sale, chances are they have something to hide. Watch out for that, it is a vivid sign of fraud!

Don’t give into speculative investing
Sometimes, we sign up on projects without doing much thinking as they appear to be an easy way to make money in a short space of time. But they may be too good to be true. Always keep an eye out for scammers and hollow blockchain ventures. Even if they may not be intentionally fraudulent, some blockchain ventures fail even before they begin because of a lack of competency.

It is also important to note that not all blockchain ventures are fraudulent. There are many genuine, promising blockchain enterprises who will be able to give you a significant return on your investment. Take your time to understand each minute detail and back off if you come across any red flags.

Armacoin: A Decentralized Advertising Platform

Armacoin is a blockchain-based advertising platform that aims to overhaul the advertising industry by paving for a more decentralized and democratic system. The increasing rules and regulations in the current digital marketing industry are proving to be detrimental to the survival of many businesses. Armacoin will change this by allowing promoters to advertise with limited censors.

Promoters can leave a message in the contract line for a fee in Armacoin GZM coins, Armacoin's native mark, and earn money in the same on the platform. We are working towards the adoption of blockchain in daily life which will in turn reduce the scams and frauds rampant in the advertising sector. To be a part of the Armacoin token sale, learn more about our venture here!

Fake Bot Traffic, What Can You Do About Them?

The COVID-19 pandemic and the imposed lockdown in many parts of the world have substantially increased the amount of time we spend online. This opens a wide array of opportunities for digital marketing agencies giving them an edge over conventional advertising. As more businesses grow to rely heavily on digital marketing, ad fraudsters are poking their heads in the digital world too.

Advertising, despite being a growing, multi-billion-dollar market, is vulnerable to attack from criminals and hackers who crawl their way into cyberspace and steal money and data from advertisers. They come up with new strategies and hoaxes to evade security systems. What is really worrying is the fact that it is almost impossible to detect the extent of their attack. If you are running an ad and you suspect your ad has been prey to an attack, you will be able to take necessary actions and precautions against it only if you know where they come from, how much they have infested. Since online frauds are fragmented in nature, it is hard to detect their source and prevent their attacks.

Whether it is fake click, fake traffic, or fake installs, advertisers are forced to pay money for reach they did not achieve almost always in online ads.

While you set aside a monthly budget for ad campaigns, bots infect your ads deflecting a huge chunk of your money. Ad scams are set up by a variety of sources. It could be individuals not directly related to your business, parties directly linked to your business involved in the campaign, or your competitors. Read along and learn more about not traffic and how they impede you as performance. 

Bot Traffic: An Introduction

It is surprising to note that bot traffic constitutes 40% of all web traffic and a significant portion of that is malicious bots. Any non-human traffic to a website or an app is referred to as bot traffic. There are both good and bad among bot traffic depending on the purpose they serve. Like bots that crawl on websites for search engine ranking. But mostly they carry a negative connotation owing to the dent malicious bots put on our budget to no avail. Used for stuffing, data scraping, and even deploying DDoS attacks, ‘bad’ bots and unauthorized web crawlers are classified as a nuisance. They disrupt site analytics and generate fake clicks, increasing the amount an advertiser has to pay for each of his leads, installs, or calls.

Signs Your Data is Infected by Bot Traffic
We have listed below a few common anomalies shown during bot infection:

Pageviews

Do you notice an unprecedented spike in your page views? Chances are your website has been invaded by bots.

(Page views refer to the number of times your website has been visited.)

Bounce rate
When your bounce rate increases, it could be the result of bot traffic. Higher bounce rate affects your search engine ranking.

(Bounce rate refers to the number of visits on a site that doesn’t prompt further action.)

Session Duration
If the content on a page remains the same, the session duration should be almost the same for all visits. If you notice a lineage from the average, either to the positive or negative, it is a sign bots have made it to your website.

(Session duration is the amount of time a visitor spends on your website.)

Traffic from strange locations
Receiving website visitors from a particular region you don’t operate or offer services? That could be the activity of bots.

Why Watch Out For Bot Traffic?
Unsolicited bot traffic impacts the ad data. It disrupts your page views, bounce rate, session duration, geolocation of users, and most importantly conversions.
Websites flooded with bots and deviations in metrics make it hard to measure the performance of a site. that’s being flooded with bot activity. It not only affects your digital marketing campaigns but also hampers your search engine ranking as well.

Following are the ways in which an advertiser is affected by bot invasion:

Affects your search engine ranking owing to the increase in bounce rate.
Disrupts your data and analytics making it difficult to keep track of your ad performance and make changes accordingly.
You end up spending more on each click, install, or download.
When bot traffic during a period of time is too high, it will take down your website.

What to do About Bot Traffic?
There are many tools available in the market to tackle bot traffic, but unfortunately, none of them are 100% effective. When you set aside a digital marketing budget, make sure you set aside a portion for bot traffic too.

Isn’t there any other effective option?

There is. But it doesn’t conform to the centralized nature of the current digital marketing structure ruled by a few giants like Google and FB. Yes, we are talking about blockchain technology. Since the pandemic outbreak, investors and tech enthusiasts across the world are keenly watching the developments in the crypto world and blockchain technology owing to the remarkable resilience they have put against the COVID-induced economic downturn. Over the few years, blockchain has been introduced, it has won over a wide range of industries with its most advanced features in security and transparency. The case is no different from advertising. In the future, blockchain will be an integral part of digital advertising.

Set Foot Into Blockchain Advertising With Armacoin
Digital marketing, as it is today, provides no opportunity for transparency in the media supply chain. While the contribution of centralized digital marketing to businesses can’t be overruled, it is also true that the cost of digital advertising has surged over the past few years. This is what Armacoin intends to change.

Armacoin is a blockchain-run advertising platform that will change the way we have known advertising. It will be transparent, secure, reliable, and most importantly, economical. The distributed ledger on the blockchain will verify and record all data related to advertising leaving no room for fraud or scams. By following a sustainable eco-mining technology where very low energy is spent on mining Armacoin will pave the way for the mass adoption of blockchain technology.

Is the Growing Interest in Cryptocurrencies A Good News for Blockchain-based Platforms?

The global pandemic has taken a toll on all industries. While some businesses and investments are witnessing downfall, a few are flourishing. Blockchain-based applications and cryptocurrencies have made it to the latter list owing to their ability to withstand the economic crisis.

Latest news suggest that the trend is here to say: Akon, the American-born Sengelese singer who won our hearts with 'Trouble' and 'Freedom' recently announced the release of his cryptocurrency, Akoin. 

According to Lynn Liss, chief operating officer of the foundation, Akoin will be a new cryptocurrency for Africa and other rising economies. It will be supported by their ecosystem of DApp/App partnered tools and services for entrepreneurship and economic inclusion.

Akon has 27 songs on the Billboard 100 to his name, he has sold more than 35 million albums globally. What puzzles many is the factor that prompted Akon to dive into blockchain.

The actor cites a trip from Dakar to Paris he took a few years back when he wanted to convert the Senegal currency he was in possession of to Euro. To his surprise, the employee at the currency exchange turned down his request. 

“Unfortunately, we don’t take those,” he said.
“I’m like, ‘What?’” recalls Akon. CFA francs are used in most parts of French-speaking West African countries, including Senegal, but it is almost impossible to spend them once you are traveling outside.
“It just goes to show the relevancy of why digital currency is such a futuristic event and how this is the future as we’re moving forward. There are going to be digital currencies that will float through the whole universe that allow us to trade in a way that we’re already accustomed to -- but now it’s going to be the norm,” says Akon.
Akon is not the first celebrity to show interest in blockchain. Manny Pacquiao launched the PAC coin, the world’s first celebrity cryptocurrency, in 2015. It is listed on Singapore’s Global Crypto Offering Exchange (GCOX).

In 2018, rapper Kanye West spoke in reference to Harriet Tubman becoming the new face of the $20 bill:

“That was the moment that I wanted to use bitcoin when I saw Harriet Tubman on a $20 bill. we should look forward to the future to inspire progress.” Later, his tweet “decentralize,” ignited a debate on Twitter about blockchain.

Snoop Dogg, Ashton Kutcher, Lionel Messi, Paris Hilton, and Serena Williams are some other stars who have publicly backed blockchain. Chainsmokers, the popular American EDM-pop duo had earlier supported a new blockchain-based ticketing platform. Back in 2013, Snoop Dogg sold his albums at 0.3 BTC, when bitcoin was still emerging as a global phenomenon.

Bill Gates is not only one of the richest persons in the world but he is also a very well known investor. He reveals that he once was gifted bitcoin for his birthday. In his words, Bitcoin is exciting because it shows how cheap it can be. 'Bitcoin is better than currency in that you don’t have to be physically in the same place, and for large transactions, currency can get pretty inconvenient,' he says.

In 2013 during an interview for CNBC, Ashton Kutcher said “I think bitcoins are obviously becoming more and more relevant.” His investment in UmikoinGold along with billionaire Mark Cuban had made headlines.

Blockchain Platforms, the Future of Technology
Blockchain technology hosts a trustless ecosystem which essentially means parties involved will have more confidence in each other not because of their individual qualities, but because of the immutable ledger drawn by blockchain. Unlike traditional set-ups, there are no middlemen on blockchain platforms. The system is the authority, leaving little room for bias and fraud. Above all, the privacy of all parties involved in the transaction is ensured through smart contracts. This comes across as a blessing in the age of privacy intrusions and data embezzlements. In the coming years, apart from celebrities, laymen will come forward in support of blockchain, mass adoption of blockchain and cryptocurrencies is not a distant dream.

Blockchain for Advertising, Armacoin Leads the Way
The COVID-19 pandemic and how it has stalled lives served as a catalyst for Akoin and it will be for more blockchain-based ventures. Digital advertising platforms are failing us due to their ever-rising costs.

Advertising ecosystem that guarantees privacy and transparency along with a glitch-free user experience are the need of the hour. In a post-COVID era, blockchain-based platforms will undeniably grow to play a huge role in reviving businesses through decentralized advertising.

Armacoin is the world’s first decentralized advertising platform built on a blockchain network. Armacoin aims to change the way we have known digital marketing through a tokenized reward system. Here, along with ensuring transparency and privacy, Armacoin also pays the audience for the time they invest in the platform. They are shown ads they choose to watch rather than bombarding them with ads based on the information garnered from their browser history. The advertising ecosystem put forward by Armacoin is more audience-friendly.

Armacoin users can make Armacoin GZM coins along with engaging with their peers, advertisers, and the audience on the platform. This way, the platform aims to grow by making the audience a part of the ecosystem. The value of Armacoin GZM coins rises as the engagement on the platform increases. The audience, who are holding Armacoin GZM coins in their wallets will be directly interested in the growth of the platform. Their affection for brands increases and the conversion rate improves as a result.

The future is going to be run by blockchain-inspired applications, there is no two way about it. Prominent investors, celebrities, and businessmen have been actively coming out and declaring their love for the decentralized, democratic network. If a venture wants to stay in the business for the long run, they have to incorporate blockchain technology into their operations. Armacoin aims to bring blockchain to every business and household with our super-efficient reward system. If you haven’t tried our futuristic platform yet, visit armacoin.info.

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COVID-19: A Nail in the Coffin for Traditional Ad Agencies?

As far as most businesses are concerned, the COVID-19 pandemic has not been kind. The impact traces a similar pattern across a wide spectrum of industries, globally. Shutters have been pulled down, sales have plummeted, and overhead costs have become nightmarish. While there are a few industries that have actually benefited from the spread of the virus and the forced lockdown that ensued, the pandemic will ring the final bell for some that have been on their last legs for the past few years.

If the outspread of the virus continues to follow the upward trend, the traditional advertising industry will be among one of the hard-hit industries. There are many facets to the inevitable decline of the traditional advertising industry in the post-COVID era, as explained below.

In most countries, businesses have been asked to close down and pause their activities for the time being until the COVID scare tails off. While many companies resume operations by facilitating a work-from-home environment, it won’t prove to be an effective alternative for traditional advertising agencies. The source of income, if any, will come from newspaper ads. TV ads, which are the major contributors to traditional ad revenue, will take a backseat for now as production is halted indefinitely.

When this is all over, things won’t fall back to normal, at least for a while. Dwindling sales and uncompromising overhead costs during the lockdown period will have taken a toll on most businesses. When they finally limp back to resume operations, much priority will be laid on reducing expenditure. Along with firing ancillary staff, superfluous and extravagant services will be suspended too, traditional advertising being one of them.

Until an effective vaccine is developed to ward off the coronavirus, social distancing is to be strictly followed to contain the infection. The e-Commerce industry will hopefully bridge the gap between businesses and consumers in the coming months and ensure the free flow of goods with minimal interaction. As money in the hands of consumers is rationed, businesses have to motive them to increase their spending.

One way of doing this is through advertisements. But, unfortunately, the role of traditional advertising will be negligible as it doesn’t have much to contribute in the current scenario. What happens is, businesses that had previously relied heavily on traditional advertising methods to reach their audience will now explore the opportunities in the digital marketing sector, as they shifted to e-Commerce shopping. A return will be less plausible as the past few years of digital marketing expansion have proven for the traditional advertising industry.

How to Revive the Traditional Ad Industry?
The traditional ad industry is struggling to keep up with the digital marketing sector. Cost efficiency and accessibility make digital marketing a favorite among businesses. Most small scale businesses have stepped out of newspaper ads and brochures to digital marketing. It is available at a fraction of the cost spent on TV advertisements and newspaper advertisements. TV ads and newspaper ads are here to stay and will contribute to the revenue, but only so long as you have giant players in your hands. When everybody is online today and adept in technology, the traditional ad industry can’t fall behind. It has to modernize to meet the growing demands of customers.

Blockchain Integration
Digital marketing, although comparatively inexpensive and global, has inherent drawbacks that can’t be improved through conventional platforms. Blockchain technology offers a wonderful alternative as proven in the fintech, insurance, and logistics industries. Here are a few ways blockchain technology integration will help you in the digitization and modernization process.

1. Transparent Operations & Transactions
Documentation and paperwork are a hassle. Even after diligent verifications, frauds and embezzlements may escape the eye. Digital frauds are not unheard of either. Bot frauds secure the top position among digital ad frauds. But blockchain technology provides no room for fraud. Transparency is at the core of blockchain platforms. Here, through a distributed ledger system, a single transaction can only be changed after receiving consensus from all parties included and alerting all subsequent records. The trust and relationship between publishers, advertisers, and customers are improved through blockchain.

2. Efficiency and Speed
As mentioned earlier, manual inspection and verification of documents and transactions are time-consuming processes, often requiring third-party mediation. But with blockchain, speed and efficiency can be increased a great deal. The distributed ledger is shared with all parties so that they don’t have to individually keep a ledger. Here, multiple ledgers don’t have to be reconciled.

3. Customer Experience
Conventional digital marketing doesn’t have a good reputation among the audience. Publishers keep track of the consumers’ data to bombard them with related ads, which is not received well in all circumstances. Brands tarnish their image and customer loyalty by interrupting the audience while viewing videos and scrolling through articles. Blockchain technology provides an efficient alternative.

Data privacy is 100% ensured. Unless the customer wants to, their data is not shared. They can choose the ad they desire to watch. Platforms like Armacoin, one of the pioneers in blockchain advertising, also pays the audience in Armacoin GZM coins for the time they spend on the platform. This increases their trust and confidence in the platform. Rather than feeling like victims of advertisements, they begin to feel like participants.

4. Increased ROI
The key to success in business is not cutting down expenses or going for cheap alternatives, but choosing efficient products and services. Blockchain integration, with improved targeting, accurate metrics, flexibility, and zero fraud guarantees higher ROI when compared with traditional ad industry or conventional digital marketing.

Conclusion
The digitization of the traditional ad industry is the need of the hour. The longer you delay it, the farther you fall behind. Digital marketing and traditional advertising should go hand in hand to provide customers with a variety of options so that they can choose a plan that fits their budget. Blockchain integration efficiently solves many of the problems inherent to the digital marketing sector through enhanced transparency and privacy.

Have more queries on blockchain advertising? Visit Armacoin.

                                                               


                                                                                                      The advertising industry

Digital Marketing Failing Publishers? An Unbiased Take



It was only when digital marketing came to the forefront and took over the advertising industry that publishing became accessible to anyone and everyone. Today, you can easily become an online publisher without even spending a penny. You don’t have to own a company or wait for years to build a reputation. Whether you are an online blogger, Instagram celebrity, or website owner, you can help people spread the word about their brand, product, or service through your online platform and earn money.



Although digital marketing upsurge has brought many small and medium online platforms and minor celebrities to the forefront, all is not well in the industry. As the number of participants increases, the standard and quality of the industry deteriorate. The same is the case with the publishing industry online.



We have listed here a few of the major problems that plague publishers in the digital marketing sector:



Challenges Faced by Publishers in the Digital Marketing Sector



1. Lack of Customer Experience

Customer experience can make or break a business. Customer happiness for the sustainability and growth fo a business can’t be stressed enough.



Often, while scrolling through a website, reading an article, or watching youtube videos, we come across ads. Most of them are intrusive and annoying. The smooth flow of information is interrupted, the thrill of experiencing a song or movie, if cut off by a totally non-related ad, can kill the whole thing. There is nothing worse than having to put up with dozens of ads while you are searching for an important piece of news. Oh, and when you accidentally click on the link and are taken to a scam website, you totally lose it. The next time you see the website, you think twice before checking it out.

 



Yes, inserting dozens of ads on your online platform helps you make fast money. But that won’t last too long. If publishers turn a blind eye on how intrusive and pestering the ads are becoming, their traffic will plummet down and throw them out of business. As an online publisher, your viewers and readers are your first priority. If they are disturbed by your content or ads, you have to look into the matter and figure out what has gone wrong.



The problem can be solved to a great extent by reducing the number of ads on the website, channel, or social media page. You may also consider placing them in an order such that the ads don’t interfere with the user experience. To ensure a steady flow of income, make sure that your ads are related to your content in some way or the other. If you are creating content based on a niche, try to market products or services that compliment your content. Your viewers should find value in your ads or else the plan will backfire.



2. Ambiguous Metrics

Metrics concern advertisers. They need to know how their money is being spent and how much their ad campaigns make in return. If the metrics are flawed, doesn’t it mean more profit and less responsibility for the publisher?



Not at all. Flawed and corrupted metrics affect publishers as much as it affects advertisers. Wonder how?



Metrics throw light on important statistics such as how many visitors your website or online publishing platform earns over a period of time. It tells you how many of those visitors click on the ads and buy the promoted products. Metrics help advertisers figure out their expenses, reach, return on investment, clicks, downloads, installs, and purchases.



If your visitors find out that your metrics are incorrect, the word will spread like fire. People who are not directly affected by the fraudulent system in place but were currently doing business with your platform or planning to do so will also back out. They will refrain from publishing their content on your platform and move on to the multitude of other online publishing platforms. Your value will corrode in the market, your viewership will fail and eventually, it will prove to become a huge price to pay for such a short-term meager gain.



3. Traffic Bots

Online frauds are such a huge menace. They are increasing day by day keeping pace with the number of software launched to tackle them. Bots attribute to a major share of online traffic. They distort your metrics, yes, and ruin your reputation gradually slowing down the growth of your business.



But then, there is another major threat they attribute to.



Bot traffic is the visits to a website or publishing platform online, that is unaccounted for. They don’t come from human beings, our targeted audience. They are computer-generated traffic and clicks which don’t help the advertiser or publisher. Bot traffic, in exceeding numbers, invades a website, slow it down, and even take it down. Just like what happens when websites crash during a heavy influx of traffic.



Publishers have to be extra cautious about bot traffic. Although there are many products available in the market to take care of them, unfortunately, it is harder than ever to find one that actually works.



4. Expensive And Exhaustive

Digital marketing and publishing are accessible to everyone. But, that comes with its own set of problems. When the market is open to all and the supply increases, the competition gets really tougher. Regardless of the number of reaches your website or social media site claims to have, it will be extremely hard to run the business. Especially if you are selling low-value products through your platform.



Whether it is a YouTube channel or simply a website posting blogs, it involves a lot of work and money to get it up and running consistently. It is no cake on the walk. There is a considerable amount of money invested and a lot of sweat involved. Sometimes you trail off, hoping to come back when and as you please, but when you do, things may not look as bright as it used to. You may have lost your reach, visitors, and fans by the time you return. It is extremely trying to remain a successful and consistent publisher online for a long period of time.



Does Blockchain Advertising Promise to Solve the Problems?

Blockchain advertising is a relatively new trend. Although blockchain has been around only for a few years now, since 2008, the novelty of the technology has been successful in attracting industrialists across the world. The overwhelming response blockchain received can be proven by the adoption of blockchain technology in finance, insurance, and logistic businesses. And how it has revived these industries.



Recently, a few enterprises, like Armacoin, came forward and built blockchain-based advertising platforms. They have marked an era of change in the advertising industry. How do they differ from their traditional counterparts? Let us see.



1. Trustless Platform

Blockchain promises a trustless ecosystem. What does this essentially mean? All parties involved in the business have access to see and verify what is going on. Advertisers, publishers, and the audience can trust each other on default. They don’t have to sit down for long talks or scan through documents, metrics, and reports for hours to verify the authenticity of transactions. Transparency is the part and parcel of blockchain advertising.



2. No Entry to Malicious Bots

In traditional digital marketing, there are a number of products available to mitigate bot traffic. But unfortunately, none of them can promise to fully get rid of their penetration. On the other hand, in blockchain technology, there is no way you can get on the platform without verifying and authenticating your identity, regardless of whether you are an advertiser, publisher, or viewer. As a publisher, it helps you stop the bots from meddling with your metrics and save the website from crashing down owing to their invasion.



3. Cost-Efficient

As the costs of digital ad campaigns mount to new heights with each passing day, blockchain advertising proves to be a cost-efficient alternative. Blockchain advertising ensures visitors who might be interested in watching the ads and even buying the products, advertisers will feel safer spending their money on the platform and develop a healthy relationship with publishers.



4. Enhanced User Experience

Blockchain advertising platforms, such as Armacoin, ensure a better customer experience through a novel method. Armacoin pays its users in Armacoin GZM coins to watch ads they prefer to so that they don’t feel like they are being intruded or bombarded with ads. When publishers value their visitors, they will be able to maintain their readership and subscribers without any hurdles.



Conclusion

Blockchain technology has the potential to revive the advertising industry. Publishers across the spectrum will be able to sustain their business making full use of the unique features of the technology. Although blockchain advertising platforms will take a little getting used, they will prove to be worth the change in the long run. Blockchain advertising platforms will bring together publishers, advertisers, and the audience under a single umbrella to provide more value for all parties involved.

                     

5 Reasons Why Your Ads Fail to Make an Impact Among the Audience!

So, not all ad campaigns strike the right chord. That’s okay, but if your marketing endeavors bite the dust one after the other, that is definitely something to look into.

Digital marketing, being cheap, accessible, and global has been spearheading the advertising industry for the past few years. Companies set aside a large proportion of their advertising funds on digital marketing, because, why not, you need to follow the herd. But how effective is it, really?

You could rely on the metrics and statistics publishers hand in. They help, but let’s see what the audience’s say on the matter is. At the end of the day, it all comes down to them.

Let’s face it. They don’t exactly love your ads. Not all of them, at least. How else do you explain those angry emojis on your Facebook ads? And the number of unfollows on Instagram that gives your heart a shudder every time you refresh. (Let’s not talk about the ruthless few who report your ads.)

Companies running digital marketing campaigns are so lost in the frenzy that they fail to impress the one category of people they should - their audience. Their growing discomfort is proven by the steady rise in the use of ad blockers over the past few years. In fact, around 30% of the audience have ad blockers installed on their devices to steer clear of relentless advertisers. Google stuck up for its users and recently launched an extension to block ads.

This is bad news for digital advertisers. But a lot can be improved if we are willing to address the issues faced by the audience. We have listed 7 reasons why your digital ads fail so that you can make it up to them and improve your ad performance the next time.

1. You are Creepy
No one wants to build a relationship with a creepy guy. They stalk you on all mediums and ooze out an ominous vibe. Something about them is just not right. What if your audience thinks of you the same way?

Highly likely, if you are using their data without their permission to bombard them with ads. But, who doesn’t? That’s just the way the industry works.

Every marketer tricks users into sharing their personal information on websites, uses marketing pixels to watch their every move, and sends discount coupons on their birthdays to purchase totally unrelated and unasked for products. If we were to stop employing these not-so-honorable tactics, the digital marketing industry would come to a standstill.

A recent survey conducted by Kelton Global reveals that 83% of consumers have qualms about the type of data collected by brands. 73% of consumers believe that their data is being used without their knowledge. They want brands to STOP prying on them through web and social media sites.

2. You Don't Take No for an Answer
And we thought that was a good quality - persistence. That is. But not when you fail to make sense of the fine line between advertising and pestering.

We are talking about retargeting ads. They are an excellent means to boost your conversion rates, especially when you are running an e-commerce store. But they don't always work. Retargeting is an art. You need to master it or the chances of your ad (sometimes, your brand too) ending up in the trash is very high.

Let's just say you are a vendor selling potatoes in a market. A customer walks into the market and asks you about the potato. For some reason, he decides to move on to other vendors in the row and check out their vegetables.

You follow him and rave about your potatoes and the value it adds to his life. You talk about the varieties they come in and the special discount you are willing to give. Just think how desperate that might look!

He shrugs you off, but you won't take no for an answer. Hell no, that is not something your marketing gurus will approve of. So you follow him to his house. He beats you up and throws you out! End of the story.

Unfortunately (or fortunately), digital customers don't have a lot of means to block the retargeting ads that keep showing up on their feeds. More often than not, their frustration is reflected in the review they write for you and their loyalty to your brand.

It has become so difficult to make use of online content today without intrusive ads blocking the smooth flow of information.

How many times should we scroll past ad banners and promotional links before we finish reading an article? How many ads should we put up with to watch a YouTube video? How many pop-ups to evade at every nook and corner of the internet?

We have lost the count.

3. Your Standards are Set too Low
To put it bluntly, your ads suck.

We get it. The internet is a dynamic medium. Everyone wants to stay relevant. If you take a break and don't post ads for a few days, your customers move on. Because there are just too many of us in the market.

But below-par ads do more damage to your brand than good. Never underestimate your audience. Even if they are not particularly interested in your product, you can make use of creative and engaging ads to build brand awareness and stay stuck in their minds for a long time.

4. You Think I am Dumb
Misleading ads miss the mark without a miss. Are you here to make sales or for the clicks? Because clicks don't always convert to sales and in the case of deceptive ads, never. They may stay silent, but they are not dumb.

If you redirect them to your website while they click to download a pirated tape of a recent blockbuster, that doesn't make the best impression.

To cite a similar ineffective strategy many digital marketers employ, exaggerated ads are annoying as hell. In fact, brands being caught red-hand for blowing things out of proportion for the sake of promoting their products are not entirely unheard of.

No matter how reputed your brand is, deceiving your audience is enough to tarnish your image and their loyalty. It may earn you accidental clicks, views, and installs even, but they don't go well with the public, neither do they yield you profit.

 5. You are Just.. Not my Type
That moment when you realize that your ads fail to make an impact even after using every method out there to keep track of their interests and activities. Heart-wrenching, we know.

Every social media and digital marketing platform offers the option to optimize your ads based on the location, gender, age group, and interests of your audience. They work to an extent. But still, the audience complains of irrelevant ads showing up on their feeds day in and day out.

Customers feel helpless that they don't have a choice about the ads they come across. They need ads to guide them and introduce them to new and improved products at the best rate. But advertisers who rely heavily on prying to bombard them with their products are not much of the help.


Blockchain Advertising
There isn’t a lot you can do as an advertiser, publisher, or consumer to improve efficiency in the digital marketing industry. If you want attention and clicks, you have to be snoopy, intrusive, and pompous. That is the norm.

Blockchain advertising platforms, such as Armacoin, launched to revive the global digital marketing sector have proven to be a true alternative in a short period of time.

Security and privacy are among the topmost reasons why blockchain has garnered attention from industrialists across the globe. Blockchain, as it offers inventive solutions to store data, carry out transactions, perform operations, and establish trust in an open environment has revived the fintech, insurance, and logistics industries. The digital marketing industry won’t be any different either.

Here are a few ways how blockchain will make advertising platforms a better place for consumers:

On blockchain advertising platforms, the data of consumers will not be let out unless they specifically ask for it. This will increase their trust in the brand and advertisements in general.


Consumers can choose which ads they want to watch. This paves the way for effective targeting. Intrusive ads will no longer be a hassle while browsing.

Customers who have already fallen prey to fake ads and brands, steer clear of online advertisements and e-commerce shopping. With novel methods of verification, brands and individuals can no longer forge false identities. Transparency is part and parcel of the system.

On Armacoin, customers are paid in Armacoin GZM tokens for playing ads. When their time and interest are taken into consideration, they will definitely return that respect.

Conclusion
Blockchain advertising is an innovative substitute to traditional digital marketing. Gradual implementation of blockchain advertising will increase the efficiency of your ad campaigns. Spewing out ads and posts to stay in the limelight will turn out to be destructive for brands. Improve the quality of your ads and filter out who you share them with. Because as long as the end-user is happy, advertisements pay off!

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                                                Mistrust in the Digital Marketing Sector, Is Blockchain the Only Way Forward?


Let's begin with an example. Say, ABC Private Limited is a manufacturing company. They are going to launch a new product, Item: A, in the market in a few weeks. Being a competitive industry, the company has to make sure that a vast audience, who might be interested in the product, comes to know about the product even before it is up for sale.

 

Of course, it is the 21st century. Everything happens online today. The marketing manager reaches out to a reputed digital agency in town to take up the promo works, heaves a sigh of relief, and moves onto other important tasks. But when he sees the action plan, he is completely baffled.

 

The More, the Blurrier

 

The recommended online campaign comprises a variety of strategies and mediums - social media campaigning, social media marketing, influencer campaigning, YouTube ads, podcasts, blogging, so on and so forth.

 

How does he keep track of all of it?

 

Even if he did, there is another draw. According to PwC Research, the involvement of about 23 participants is required to get an ad across from an advertiser to a consumer via publishers and then send the data back to the advertiser.

 

While some of these participants are involved only to reduce fraud and add more credibility to the data sent to advertisers, in reality, their involvement backfires. Instead of making the system trustworthy, they make the system more convoluted, without ensuring the accuracy of data.

 

As the number of points where the data flow increases, the system becomes more prone to frauds and errors. It makes the system inefficient. Even if slight misconduct or negligence is practiced by one of these participants, it will result in huge privacy concerns. Misuse of data will prove to be fatal for the survival of a company.

 

Measuring the accuracy of the ad impact will end up being a tedious job. But if advertisers don’t have access to accurate data and reports regarding the efficiency of their ads, their campaigns will be as good as driving blindfolded.

 

Why is accurate data an integral part of a successful online campaign? Let’s see.

 

The Importance of Data Accuracy in Digital Advertising

 

Feuds between Advertisers and Publishers

If the accuracy of data regarding the impact of the ad campaign is in question, so is the efficiency of the ad campaign. As an advertiser, it is difficult for you to trust publishers and their credibility if they don’t provide you with reliable data. But the sad state of affairs is that acquiring precise data is impossible in digital advertising. The involvement of 20+ participants is not the only cause of concern here, the incompetence of the system is also to blame.

 

As time passes, the relationship between advertisers and publishers becomes strained. Without trust and transparency, it will be difficult for both parties to come to mutually agreeable decisions and embark on a long-term relationship. Hoping from one publisher to another and experimenting with different platforms won't prove to be healthy. But the lack of access to trustworthy reports and analysis leave advertisers in a dilemma.

 

Fall Prey to Online Scams

Digital advertising platforms are a hub of online hoaxes. There is absolutely no way you can sneak past them. It might surprise you, for every $3 you spend on digital advertising, $1 is lost to ad frauds. That is a whopping amount of money, considering that the digital advertising industry is going to surpass $517 billion in 2023.

 

Without reliable data, you can neither identify these scams nor take adequate measures to mitigate them. You don’t have a clue where your money is being spent. You are forced to ingest what publishers tell you with no tools to verify the data. Cost-inefficiency due to ad frauds is a critical factor in digital advertising that needs to be looked into.

 

Ad Campaigns become a Guessing Game

Ads are a lot of work. Creativity is an integral element, but so is targeting. If ads are not targeted to the right audience, they may end up being an annoyance. That is a lot of effort gone to waste.

 

But we can’t expect to get it right perfect in the first turn, now can we? Some ads work, some don’t. Some viewers might like the ad, some won’t. Ad campaigns have to be tweaked and optimized consistently to derive full results. But without accurate feedback, what are you going to do?

 

Blockchain Technology: Bolstering Trust & Transparency in Digital Advertising

The most unique feature of blockchain technology is its immutable ledgers. Data can only be added, never erased or changed. The records of the decentralized add-only ledger are distributed among all participants. Parties who have permission can access the data and verify its authenticity, making the system essentially transparent and democratic. The records will be open to audit if any party desires to do so.

 

To go back to our previous example, the company, ABC Private Limited, is provided with a digital dashboard on the blockchain advertising platform. They can log into the dashboard to get a bird's eye view of the ad performance. Which ad is doing well, which is not, how many numbers of views did a particular ad earn, how much engagement did it create, where were the ads displayed, and more.

 

The dashboard provides a detailed analysis of how different ads performed on different platforms.

 

Various channels and participants, including marketing agencies, DSPs, and ad networks collaborate together with the company on blockchain platforms. They are bound together by standards and agreements. Cryptographically signed smart contracts automatically enforce them and detect any anomalies or deviations.

 

Blockchain cryptography also helps the company to protect its data from attacks. It can share its data with other parties as and when required. It is not only protected from hackers, but also from the other parties involved. The free flow of information through the system is ensured through cryptographic locking.

 

Back to another major issue of concern, especially to publishers - payment. Transactions are automated through blockchain technology. How? Through smart contracts.

 

If the advertiser agrees to make a payment on a said date and fails to do so, necessary action will be initiated by the platform in accordance with the clauses provided in the agreement. Or, in cases where publishers refrain from providing the services, they agreed they will, despite receiving payment from advertisers, they will be sued.

 

ABC Pvt Ltd is dissatisfied with the performance of their ads. They feel cost-per-install is not an efficient parameter to measure the impact of their ads in terms of ROI. Their product is meant for people between the age of 20 and 40. If a person aged 60 installs the app, it adds to the advertising expenditure but doesn't result in any sales. They need a more optimized parameter to charge costs. For eg, cost-per-install by people aged 20-40.

 

In the current scenario, it will be difficult for digital advertising agencies and publishers to charge based on such narrow parameters. But blockchain advertising platforms can do that with the help of smart contracts.

 

Payments and transactions of digital assets made on blockchain platforms are safe and secure. With the use of digital tokens issued by blockchain advertising platforms, transactions can be made, almost instantly.

 

ABC publishes some of the most creative ads. They use the targeting feature on advertising platforms to optimize the performance of ads. Despite that, the ads have been reported to be inappropriate and repetitive by the audience. This is a dilemma faced by most advertisers. How to spread the word about your business to the right audience?

 

Here too, blockchain offers the perfect solution. Platforms like Armacoin, one of the pioneers in blockchain advertising, have a different way of tapping the audience. It is pretty simple. The platform shows ads to only people who have expressed their interest in the product and viewing the ad. How is that possible?

 

The platform issues digital tokens, called Armacoin GZM tokens, which are used for transactions on the platform. The audience, who express their interest in watching ads, are issued the coins. Since they receive value for their time invested, there is no issue of privacy breaches or ad pestering. Systems similar to this will boost the conversion rates and ensure a higher return on investment for advertisers.

 

Conclusion

The digital advertising industry has made advertising global. Regardless of the size of a business, anyone can make use of its infinite potentials. Despite evolving technically throughout the years, the industry has failed to ensure transparency and curb fraud. This is what blockchain seeks to change. Without blockchain integration, the industry won't be able to prove its efficacy when compared to its traditional counterparts.

 

Especially with the latest strides made in Artificial Intelligence, blockchain will revive and revitalize advertising as we know it for the better. Blockchain technology will look into the hurdles present before advertisers, publishers, and the audience. It will launch a new ecosystem where all parties mutually foster growth and sustainability.

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What is Blockchain Advertising? Why does it Matter?

The world economy has come to a major halt. The COVID-19 pandemic is doing its rounds sparing no country or city. Businesses around the world, regardless of their size, are clueless as to how things are going to transpire in the coming months.

This is a tough time for everyone. Many enterprises, hostile to the idea of work-from-home previously, have given nod to it. Even if the pandemic is not planning on leaving the planet anytime soon, making employees work is not going to be an issue! Great, but something else is still a cause of concern.

How to acquire clients? How to make sure that the business has a stable source of revenue?

Blockchain digital advertising is the answer. Enterprises, who make the most out of the situation and strengthen their digital marketing game with the advanced features of blockchain technology won’t have to worry about the lasting impact the pandemic leaves.

Don't really get how blockchain advertising is different from conventional digital advertising? Let's find out!

Blockchain Advertising: An Introduction
The influence of blockchain technology can be seen in a spectrum of industries today. Although many have been a little skeptical about it initially and steered clear of it, those who did plunge into the technology have been reaping the benefits.

The changes brought in by blockchain technology in fintech and logistics have prompted other industries, including advertising, to integrate blockchain. The tiny steps have aided in redefining the enterprise operations, management, accounting and communications with users.

Advertising is a stand-alone industry today. It is estimated that digital ad expenditure globally could reach a total of $427.26 billion by the year 2022. More than conventional means of advertising, digital advertising has been gaining popularity in the last two decades. But with expansion comes its own set of problems.

Advertising, especially digital advertising is infected by fraudulent activities. Insufficient transparency is also a major cause of concern. We will venture into that in the next section. It goes without saying that the industry is yet to gain great efficiency, which can only be achieved with advanced technology. This is what blockchain has been trying to bring about.

How can the Digital Marketing Sector be Revamped with Blockchain?

Bot Invasion & Unrestrained Ad Frauds Brought Under Control
Ad frauds are an incessant problem in the advertising industry. It could come from publishers or exterior parties with a view to increasing revenue by misrepresenting online advertising impressions, clicks, conversion or data events.

The most prevalent among ad frauds is bot traffic, which is essentially non-human traffic to a website. They are software applications efficient enough to run automated tasks and perform repetitive tasks at a rate unimaginable to human beings. Bot traffic is the result of software applications running automated tasks. While there are good bots crawling on the internet, bad bots, which make up 28.9% of the total traffic, are what really cause the pain.

Although they mostly are an inconvenience to advertisers who have invested in pay-per-click advertising, they sometimes cause huge traffic to websites and take them down. Bot traffic is false traffic to websites, which means they cause more expenditure to advertisers. There have been many efforts to tackle the issue within the industry, but none have been 100% efficient. This is where blockchain technology comes in.

Blockchain technology verifies each and every traffic coming to the website. Advertising agencies which integrate the technology into their operations and services will not just be able to cut down a major share of their costs, but also improve their reputation in the market.

Apart from bot traffic, there are also other ad frauds corroding the industry. Secured with cryptographic hashes and bolstered with smart contracts, blockchain technology will be efficient in combating their threats.

Transparency Guaranteed
Advertisements that make an impact are the result of collaboration. It is important that all parties involved, including advertisers, publishers, and the audience are put in the loop regarding the activities and transactions that concern them.

The essentially centralized nature of the advertising industry and technological limitations don't provide much scope in terms of transparency. While we are used to the lack of transparency across all industries, the positive changes blockchain technology has brought into the arena will make us think otherwise.

Blockchain has already begun to transform the way we transact and do business. Trustless economies facilitated by blockchain platforms open up exciting new possibilities. Every single transaction is viewed and tracked through immutable distributed ledgers.

Do they survive? The growth graph of bitcoin is a testimony to the success of trustless economies. With blockchain-enabled advertising, parties can form agreements with ease of mind. Agencies can use their human and financial resources to better use and focus on growing their business.

Middlemen Dealt with
A few tech giants like Google and Facebook control the digital marketing industry. Penetrating the industry has become almost impossible. Being pioneers, it is solely upon them to run the industry. Despite taking the market with a storm as an inexpensive alternative to conventional advertising, the cost-efficiency of digital advertising through these platforms is in question today.

With the rising costs of advertising on online platforms, the value they provide is ambiguous. Middlemen's costs, soaring new heights every quarter, have become a huge inconvenience. If only we could get them out of the system, a major slash in expenditure can be brought about.

Blockchain technology will disrupt the essentially centralized nature of the digital marketing industry and the set of hurdles that come with it. Since the decentralized ledger on a blockchain is monitored by multiple beneficent networks, middlemen can be eliminated along with their unreasonable costs.

Instead of that, the money saved can be redistributed among advertisers and the audience.  Advertisers can use the money to acquire more clients and expand their business.
 
Engagement Ensured
We have lost count of the number of times we have cursed the internet and the ads that interrupt our online activities! We don't think twice before uninstalling the app that frequently bombards us with ads that have been unasked for. We take a vow to never use the product that keeps showing up on our social media pages and the websites that we visit.

Despite splurging a hefty sum on advertising, many enterprises fail to see tangible results.

The reason?

Of course, the lack of engagement. What good is allocating a major share of your revenue towards advertising if the audience doesn't engage with it? Or worse, they hate it. There is a fine line between pestering and advertising, which many advertisers fail to see.  If advertisers don't get that right, all their efforts will backfire.

Why don't we hand over the opportunity to choose the advertisements they wish to watch to the audience? This is far more efficient and result-oriented than publishing advertisements with eyes blindfolded across a wide range of audiences.

Despite offering advanced features for filtering, conventional digital media platforms come across as an inconvenience to the audience. This is what the blockchain platform addresses.

Not only does the audience get to choose the ads they want to watch, advertising platforms built on blockchain like Armacoin, rewards the audience in tokens to incite further curiosity and engagement.

It is about time advertising platforms stopped manipulating the personal data and privacy of users for their personal benefit. Blockchain technology will inevitably change this scenario.
 
Armacoin, the Pioneers in Blockchain Advertising
After keeping a close watch on the progress of blockchain technology and its influence on various industries, the Armacoin platform was designed to integrate the same into the advertising industry.

Armacoin redefines advertising agencies and the way they were known to work. The platform will pave the way for the growth of all parties involved ensuring a trustless economy. It will enable advertisers to leave a message in the contract line for a fee in GZM.

Our token, the Armacoin GZM coin, will be used for transactions inside the platform. It intends to bring blockchain technology to every household. It is about time, people let go of their apprehensions about blockchain technology and embraced it into their everyday life.

The cryptographically encrypted smart contracts will revive the industry as a whole, reduce fraudulent activities, increase transparency, and engage more active participants. In addition to that, the platform will reward its audience for the time they spend watching the ads in Armacoin GZM coins. As they attain more power over the ads they are shown, it increases their trust and confidence in the product and the brand.

In short, the Armacoin platform will bring together advertisers, publishers and the audience under an umbrella. Armacoin will truly be a decentralized, democratic alternative to the conventional methods of marketing.

Conclusion
The integration of blockchain to the advertising industry is no longer an adventure or luxury, it is the need of the hour.

Blockchain advertising has the capability to withstand the fluctuating nature of the industry and combat the rampant frauds in the digital marketing sector. Let us develop an advertising platform that incites curiosity in the audience with blockchain and Armacoin.

                                             

                                            How Armacoin Offers a Cost-effective Alternative to Digital Advertising

Digital advertising came with a bang claiming to be an inexpensive platform for advertisers to promote their products and services, strengthening their market presence. The novel marketing platform making use of the infinite purview of the web and the internet was an innovative alternative to traditional marketing. But recent trends show that digital advertising is not as cost-effective as it used to be.

The cost of running digital marketing campaigns is skyrocketing. In fact, the inflation in the digital marketing industry when compared with its traditional counterparts including radio and TV is nearly double. Keeping track of the digital marketing expenses of the previous 2 years, in 2019, it was found that the costs had risen by a whopping 12%!

What could be the reason? What are those hidden factors that we haven't been paying attention to? Let's find out.

1. System Under the Control of a Few
The digital marketing industry is undeniably under the control of a few giants like Google and Facebook. It is almost impossible to penetrate the industry. Even if one was to, it will take years to harness a huge user base, unless the platform provides a unique experience to its users. The pioneers still continue to reign the industry, with time and popularity to their favor.

But as the popularity of these platforms rises, so does the cost of advertising on Facebook and Google. At least, that's what the statistics show in recent years. Digital advertising expenditure has even outstripped TV ads. We can only expect it to surpass itself in the coming years.

With rising costs, the efficiency of digital advertising platforms becomes ambiguous. The value they provide when compared to their traditional counterparts is in question. Middlemen fees amount to a major share of advertising costs. Can you imagine how much we could save if middlemen commissions were eliminated!

2. Invasion of Bots in Online Advertising
Non-human traffic to a website is nicknamed bot traffic. Software running automated tasks can undertake repetitive tasks in the fraction of a second, unthinkable to human beings.

The superhuman capabilities of bots can be used or misused. Almost half of the web traffic is from bots. But we don't have to worry about them all. While Google and other search engines use bots to crawl websites and index their pages, they can also be threatening to website owners. They sometimes target websites with heavy traffic and take them down. We have to be careful about 28.9% of the traffic which can be labeled 'menacing'. They tamper with digital ad analytics.

3. Crack in the Relationship Between Advertisers and Consumers
The interruptive nature of digital advertising has crossed all limits. If you ever make the mistake of typing in queries related to products or services, you are guaranteed to be followed by Facebook and Google pixels wherever you go on the web.

In a recent study, it was found that the audience prefers digital ads that are less frequent. As per 37% of the responses, they are more likely to do business with a brand that doesn't lodge them with incessant ads.

Ad Blockers
Today, there is a wide range of software available in the market to block ads and browse without pestering ads coming in the way. While this is good news for the audience, that is not the case with digital advertisers. With potential clients enabling ad blockers on their sites, it becomes intensely painful to promote their products and services, increasing the advertising costs in the process.

Bringing Blockchain to the Advertising Industry, Armacoin sets the path
As per the new trends, reaching a smaller audience with each passing day has become the norm of the digital marketing industry. If you are in digital advertising or have ever run a digital campaign, you might have already started to question the comparative edge digital advertising guarantees, especially when it comes to cost-efficiency.

The web is the new way to go. There is no denying that. There is more to the web than what we had known. While the fact that companies investing digitally will get a headstart in the race stays true, enterprises should be more open to exploring innovative ideas. The Armacoin platform integrates blockchain to the digital advertising industry to revamp it as a whole.

Armacoin will be a platform accessible to everyone, bringing blockchain to every household. Advertisers, publishers, and the audience get value for what they provide. All transactions are carried out in Armacoin GZM coins, based on Ethereum blockchain. It allows you to use all the advantages of payment and storage of funds in a crypto wallet.

Below is a list of the factors that make the Armacoin platform a cost-efficient substitute for traditional digital advertising platforms that are known to us.

Technology with a Purpose
In blockchain applications, how technology is being used for the sustainability and development of the industry plays a great role. If the application fails to establish its relevance and the value it brings forth, the token will become stale and the platform will fail to make an impact.

Within a short period since inception, the Armacoin platform has proven its applicability. The innovative application of technologies including blockchain to enhance privacy, security,  transparency and user experience has won hearts.

Zero Commission to Middlemen
The Armacoin platform was built to make technology accessible to everyone, financially and otherwise. Keeping up with the spirits of blockchain technology, the system is essentially decentralized. The decentralized ledger, the heart, and the soul of blockchain technology is being monitored by multiple beneficent networks. A wonderful example of this is the bitcoin cryptocurrency.

Rather than relying exclusively on a trusted authority to vouch for the authenticity of the transactions, Bitcoin relies on its distributed ledger. The transaction of the currency has been going on leaving no loophole for looting for years. This speaks volumes about the reliability of blockchain distributed ledger and its ability to exist without centralized authorities.

As a result, a huge pile of money will be redistributed among advertisers and the audience. Advertisers, who no longer have to pay middlemen for bridging the gap between them and their potential customers can channel this money towards landing on a more valuable audience.

Reward System in Place
There is more. The audience is paid in Armacoin GZM coins for the time they invest in watching the promo ads, which is unknown in the conventional digital marketing space. An incentive system of advertising is followed on Armacoin.

In traditional marketing, to the contrary, the audience is manipulated to convert them into potential leads. There is no escaping the pry eyes of social media giants who keep tabs on our browser history and even messages to smear our walls with advertisements.

More often than not,  instead of converting them into clients, these advertisers end up being spammers in the eyes of the audience. With the reward system in full swing, the industry will become cost-efficient in turn, aiding in the growth of small businesses and large businesses alike.

Know Where Your Money is Being Spent
To mitigate and minimize splurge, it is imperative that we know where our money is being spent. Although each traditional digital advertising platform has one means or the other to track the performance of the ad campaigns with the advanced innovative software, the accuracy of these analytics is often in question. With bot traffic taking over the industry, one can only hope the overwhelming traffic figures have been contributed by human beings.

The distributed ledger in blockchain is immutable. Even the most advanced programmer cannot hack into the system and tamper with the data. Transactions, called blocks, are linked on the blockchain network with a hash pointing towards the previous block in the blockchain. The hash and digital signatures can be verified to ensure the authenticity of the transactions.

With Armacoin advertising, you get reliable data in your hands. There is no bot traffic, errors or frauds. The marketing campaign can be tweaked according to data derived by the system and better strategies can be put into action.

Targeting One Step Ahead
As we mentioned, on the Armacoin platform, customers are rewarded for watching ads. What does this essentially mean?

The audience chooses the ads they wish to watch. Unlike in traditional marketing, just because they looked up for the climate in Italy, they are not bombarded with Airbnb ads every time they open a browser window.

This system ensures a far more efficient targeting of the audience. People who watch the ads do so because they want to. In return, they are rewarded too.

Conclusion
Armacoin takes pride in being one of the first platforms to bring blockchain technology to the advertising industry. If you are disheartened by the escalating costs and corroding efficiency of centralized digital advertising, the Armacoin platform has something exciting in store for you.

Dear Armacoin-Team,
 
I am writing you today because you accumulated 32/40 points in our field research and thus qualify (min. 30 / 40 points necessary) for our Top-Blog 2020 award!

                                                                        Precise And Immutable Ad Metrics With Blockchain

                                      


World Advertising and Research Center (WARC) estimates that marketing expenditure will increase by 2.5% in 2020, totalling to a whopping 618.7 billion dollars.

As the global ad expenditure touches sky, it has become clear to the eye that more businesses are willing to splurge their money on advertising. They have come to the realization that survival and sustenance without marketing in the age of the internet are out of the question, unlike in the past.

But does this staggering statistic convert to profit? The answer will differ from business to business, although one thing is for sure. If you don't keep watch on where your advertising efforts are headed, it will end up being a substantial liability.

All businesses aim for expansion and growth through advertising. By allocating a distinct amount for advertising every month, you expect it to generate positive ROI. The various advertising metrics will help you measure your ROI.

Why is Tracking Advertising Metrics Necessary?

Advertising metrics help businesses in 3 ways.

Know Where You Are Headed
Ad metrics disclose whether you're moving in the right direction or not. Advertising without ad metrics is no different from driving blindfolded.

Make Timely Corrections
Ad metrics will give insights into the key areas that call for attention. Changes and corrections can be made accordingly without any delay so that our efforts don't end being a disappointment.

Cost Management
Whether you have delegated advertising to an internal or external team, it is important that you have a grasp over where your money is being spent and how much return they yield. You can cut down costs by taking a break from low-yielding campaigns and allocating more on activities with a higher conversion rate.

Determine Your ROI With These Ad Metrics

1. Total Traffic to the Website
Definition: The total number of unique visitors to a website.

When you have provided a link to your website on the advertisement, the total number of visitors to the website will speak about the efficiency of the campaign, making it a key ad metric.

Total site traffic is the sum of traffic from various sources as listed below.

Organic - From search engines. If the search keywords match with your content, they are directed to your website.

Note: Search engine results with 'ad' written alongside are not taken into account.

Social - Audience from your social media profiles.

Referral - Through backlinks from other websites

Search Engine Marketing: Visitors through paid search.

Email campaigns: If visitors had registered for your newsletter or happened to have a link to your website in their inbox.

Others.

Whether you have invested in search engine optimization, search engine marketing, social media marketing, email campaigning or offline advertising, website traffic is an important ad metric that you should keep an eye on.

2. Bounce Rate
Definition: The percentage of users who visited a website, took no action, and left.

According to Google, the bounce rate is the percentage of sessions where users viewed a single page on your website or sent a single request to the analytics server.

If the bounce rate on your website is high, it usually indicates that the quality of your page is low. But the reasons could also be more diverse. The content may have failed to grab the attention of the user. Or, the audience targeting was inefficient.

Efforts should be made to reduce website bounce rate or else driving traffic to the website will turn out to be futile.

3. Page Value
Definition: The average value of each page on the website.

This metric sheds light on the contribution of each page to the total revenue from the website.

Example: Your brand sells watches. Your website features an article about the top 10 trending watches in 2020. The number of users who come across this article and buy the products through the link provided on the page will help us determine the page value. That is, the total revenue earned from this particular article.

4. Impressions
Definition: the number of times an ad appeared on a third-party website or paid search.

As the number of impressions increases, brand awareness also increases. However, impressions don't reveal a lot about the efficiency of your advertisement. It doesn't tell whether an action was taken after the ad was viewed. But the number of people to whom the ad was shown to is key to determining other crucial data.

For eg, you have boosted your post inviting people to your workshop on a social media site. The post was displayed to 1000 people. That is the number of impressions. The more people you display your ad to, the more exposure your brand gets. But it won't necessarily reflect on the conversion rate. That is the number of people who turn up for the workshop.

5. Clicks
Definition: The number of clicks the links provided by an advertisement receives.

Data on clicks help you measure the actions triggered by your advertisements. The quality of the advertisement drives the audience to click the links to learn more. Clicks tell us how well the audience is reacting to our branding messages.

In case the click rates are low, we will have to improve the quality of our advertisements and make them more interesting. If the click rates are still below par with the industry standards, it shows that the targeting audience is not interested in the product or services that you sell, which calls for better-filtered targeting.

6. CPC (Cost-per-Click)
Definition: The amount charged for every click your advertisement earns.  

7. Conversion Rate
Definition: The percentage of completed action as a result of the advertisement.

Conversions can be either macro or micro, depending on the impact of the completed action.

For eg, when the desired completed goal of the advertisement is to get more people to sign up for your email newsletter, it is a micro-conversion. But if you want your visitors to buy your product or avail your service, it is macro conversion. Micro conversions progress towards macro conversion.  

8. CPC (Cost-per-Conversion)
Definition: Total cost of the campaign divided by the total number of conversion is the cost-per-conversion. If you have deployed a variety of marketing campaigns the cost-per-conversion will reveal how efficient each technique is. You can allocate money for different marketing techniques accordingly and find which one works the best for your business.

9. Cost-per-Action (CPA)
Definition: The advertising expenditure for each action taken by the visitor.

Been doing digital marketing for a while?

Then you must already know how it feels. You are overwhelmed to see the hefty number of clicks your post has managed to garner. But once you check the conversion rate, you come to realize that the clicks haven't generated results as you expected. That is heartbreaking. It is time to rely on other key parameters.

Clicks and impressions don't always convert. Which is why you need more specific user actions. For eg, you have launched your new application on Google Playstore. You market it on digital platforms. While most people click on the link provided and land on Playstore, not all of them download it.

Here, instead of measuring the cost per click, the more result-oriented approach is to measure the cost per download. You can also measure cost per install, sign up, or other parameters to meet your business requirements.

Blockchain and Indelible Ad Metrics

At the core of blockchain technology are the transparency and privacy it guarantees. The distributed ledger in blockchain ensures that all transactions are recorded identically across different locations.  

In advertising, the same records on all nodes of the network ensure the authenticity of ad metrics. Nobody can alter the metrics to their favor and deceive the opposite party. Advertising on blockchain will be hacking-resistant and free from bot traffic due to the same reason.

Make the Best Use of Ad Metrics With Armacoin Advertising Platform

Armacoin intends to bring forth a novel approach to advertising through blockchain. Here, the accuracy of the data is ensured by removing human intervention.

Blockchain transactions are approved by a network of computers, ruling out all chances of errors and frauds in digital marketing rampant today. If somehow, a piece of wrong information or value is uploaded on a computer, it won't spread to the rest of the blockchain, unless the same mistake or fraud is repeated by at least 51% of computers in the same network - which is absolutely impossible.

Armacoin blockchain advertising provides error-free and accurate data on advertisements. Blockchain advertising is impossible to be tampered with. No middlemen, publisher, or bot traffic will be able to deceive you into compromising on the efficiency of your ad performance.

Conclusion

Metrics give satisfactory answers as far as the efficiency of your advertising campaign is concerned. By constantly keeping up with the ad metrics, you will gain a clear idea over which ads to pause, improve, allocate more money on etc.

With the quantifiable transparent data provided by blockchain advertising, you can track the status of your performance in comparison with the industry standards. Armacoin will empower you to outperform your own advertising objectives.

                                                                                Armacoin is a new solution to problems in advertising.

                                                       


Smart Contracts and Performance-Based System of Payment in Advertising



The native digital advertising industry has gone to rack and ruin, all thanks to middlemen who have infiltrated the system. The great potential of the web and media has been dampened systematically. It has almost become impossible to release advertisers from the strong grip of middlemen and their commissions, sometimes an unfair price to pay for being a part of the digital world and leveraging the possibilities of modern technology.



How many of us have dived into digital marketing with much enthusiasm and optimism only to be disheartened by the less than expected ROI? You could argue that it is still higher when compared to traditional advertising, but how is it any better than the latter or contrastive if middlemen have only grown stronger with their demands on both platforms?



Who do we put the blame on for the gradual decay of the advertising industry? Middlemen, yes, but more so the system itself. Let’s go deep down and examine the system from a better perspective. How did we even come to expect that a centralized system was going to be safe from the hands of middlemen and looters, in the first place! Whatever the industry faces as a whole today has begun years back. A centralized system has its own share of shortcomings which will only grow bigger and more evident with time as the clasp holds in custody more and more advertisers. They become prey to the taunts of the few, lose trust and rebuke the industry.



The Perils of Centralized Digital Advertising

Although traditional digital advertising boasts low investment costs and expenditure, the reality has been far from that. If your attention shifts, obscurely even, you might end up losing a huge sum of money. Monitoring, without batting an eye is the first and foremost prerequisite while signing up on a digital marketing package for your business. This might seem a little far-fetched, but let’s take a look at an example.



You have decided on trying your hands at search engine marketing. Paying a clever sum and winning the bid war, you are finally listed on top of the SERP, which your competitor somehow comes to know of. They decide to turn this against your favor. Their employees deliberately click on your ad for a few days. While you are patiently waiting for leads and conversions, your cost-per-click charges are being accumulated, large enough to give you a panic attack!



Sounds like a scenario that might happen?



Even if you don’t have a vicious competitor counting the days to throw you out of business, it is a hard-hitting truth that clicks don’t always convert to leads or sales. Pay-per-click advertisements are unreliable unless you have a website that casts spells on your visitors and converts each of them into clients. Pay for what you get they say. But in reality, you pay whether or not it brings you results while middlemen make a heap of money.



If you are occupied with other activities and don’t have enough time to monitor and optimize your digital marketing campaigns, that is money gone down the drain, without a tiny speck of uncertainty. Unlike SEO where time and skills are the investment, you have to throw money if you want to survive in the industry or else you might as well not enter the platform at all. Digital marketing is for people who have money and a dedicated team constantly monitoring the trends and variations. It is draining, to say the least.



But it doesn’t necessarily have to be. No matter how substandard things look at the moment, digital marketing has potential outstretching our imaginations.



How long can they dominate the digital world? Not much, it seems. When the industry is under the influence of a particular section who charges its members more than they can handle, gradually limiting their earning potential, the end results look bleak for all parties involved.



When Decentralization & Revamption Go Hand in Hand

Blockchain is expected to become a $176 billion industry by 2025. It wouldn’t have been possible if not for the wide opportunities and positive changes the system guarantees to bring. In fact, the impact of blockchain technology in various industries has been revolutionary. The advertising sector is no different. How is the essentially decentralized nature of blockchain technology going to be beneficial to the advertising industry? Let’s see.



The decentralized ledger in blockchain technology is used to frame smart contracts, which are also referred to as digital contracts, blockchain contracts, and self-executing contracts. Before we dive into the edge smart contracts have over its traditional counterparts, it is a prerequisite that we know what smart contracts are.



What is a Smart Contract? How does it Help the Advertising Sector?

As we all anticipate, blockchain is going to be an indispensable technology infrastructure in the near future. And along with blockchain, smart contracts are going to bring about a huge change too. The term smart contract was coined by computer scientist, lawyer, and cryptographer Nick Szabo. While the scope and purview of smart contracts have changed considerably since then, the crux of the word still remains the same.



Smart Contracts:

A computer protocol forged with a view to digitally facilitate and verify contracts. Terms and conditions in the physical contract are brought to force with ease. Negotiations and performance of a contract are done without delay and complications.



That is, traditional contracts are converted into computer codes, stored and replicated on the blockchain platform. Later they are monitored and supervised by a network of computers that run on the blockchain. But how is any of this relevant to advertising?



This is how. Smart contracts facilitate genuine and authentic transactions of assets and values, without the intervention of third parties, who pose a major inconvenience when it comes to traditional marketing - digital or otherwise. Smart contracts enable us to exchange money, property, shares, or any other form of asset transparently. The ledger feedback lets us transfer and receive all properties with peace of mind.



Armacoin - Blockchain Advertising Platform Fortified by Smart Contracts

While blockchain and smart contracts have proved their competency in a spectrum of industries from insurance and banking to finance, the advertising industry had rarely been touched upon. This is where Armacoin comes in. Armacoin, understanding the wide range of possibilities blockchain has in store has been working towards improving the current advertising system.



Here are 4 reasons why Armacoin smart contracts give you a comparative edge in advertising.



1. Cost-Efficiency

As we discussed, cost-per-click and cost-per-install advertisements have a very negligible ROI. Clicks, installs, and downloads, don’t always bring money. In fact, they drill a hole in our pockets and pump our resources to middlemen. Armacoin hopes to put an end to this.



With smart contracts, the terms and conditions can be framed and tweaked as the parties desire. Advertisers can decide the preferred parameters based on which they should be charged, after consulting with publishers. This way, they can make the most of their advertising budget without putting publishers in trouble.



2. Autonomy

The platform is drawing the agreement and enabling the contract, thus, there is no room for doubts or concerns. It is as transparent as any system can get. There is no need to rely on human beings to confirm the authenticity of the contract. You can sign up on an agreement without the help of brokers, lawyers, and other intermediaries. This cuts down the cost significantly too.



3. Trust

Blockchain facilitates an essentially trustless platform. You don’t have to trust a party in order to enter into a relationship with them. Since all documents are encrypted on a shared ledger, no one can claim that they have lost the documents and leave the other party to suffer. Smart contracts rule out all chances of fraud, embezzlement, and manipulation in advertising. The network manages the execution automatically, letting no third party dip their hand and adulterate the system. This is the prime reason why most advertising industrialists believe that there will be a rapid shift to blockchain technologies in the coming years. Centralized platforms are only growing more unreliable with each passing day.



4. Accuracy

Manual contracts won’t be error-free. Even if the service of a reputed and highly-skilled lawyer is availed, there will still remain some minor glitches. Incidents, where they become lethal for the existence of a business, are not unheard of. The errs of filling out heaps of forms manually can efficiently tackled by computers through smart contracts. They are not only faster and cheaper but also accurate.



Key Takeaway

Smart contracts define the terms and conditions in an agreement just like traditional contracts do, but more importantly, they enforce the obligations and negotiations in the agreement on default. The rules exist between all parties involved automatically. In short, smart contracts save us both time and conflict. Smart contracts are going to bring a wave of change in the advertising industry. They will make the system more transparent, affordable, and democratic.



To know what we are building at Armacoin, visit us at www.armacoin.info

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