Set the bittrex chart to 1D and zoom in/out until you get the graph starting this year. You'll see that this is just a correction for something that has increased 10 fold in a few months. People speculated on the Panama papers, which generated the recent prise increase. Now that news has settled in, the market corrects.
Thanks, that makes sense to me So where will be the bus stop campaign in the news?
No idea. If it has an effect (as in Icelandic people buying it), we will see it within a few days. But I hardly doubt it. Look at the comments on twitter, the ads have the effect we wanted (awareness in Iceland). This was intended as a slow wake up call to the Icelandic people. This will be a long term process until we get all things in place that are being worked on, this promotional ad was an initial thing.