Topic: AURORACOIN - Empowering Financial Freedom - page 26. (Read 138034 times)

Quote from: Porte on April 18, 2016, 03:42:38 AM

I am only suggesting here, I believe you need to write more than a logo, people will don't know what it means if you don't explain and people has a busy life to ask themselves what that logo means, if you put on it something like'' The digital currency of ICELAND, you are in control of your money not the banks'' There is too much blank space on those poster and its important to utilize nicely all empty spaces

Sometimes less = more my friend ;-)

It's the whitespace that draws the attention. And this initial campaign is not to sell Auroracoin in one single blow, we just want people to get familiar with the brand. Seeing the posters all over Reykjavik makes Auroracoin real to the people, thats the main target of this first campaign.

More detailed campaigns will follow shortly after.

yes I do understand your point but people are busy to think more what that symbol means and might think is just pure decoration if you don't make them think, They need to associate that logo to something, trust me people will not ask themselves what it means if you don't give them a reason

The point is, we don't need them to ask anything yet. All we want to accomplish with this campaign is a subconscious recognition of the logo (brand). It's to make sure they will start asking serious questions once the real media offensive starts.

Ok its a good idea

I never saw it that way but it sounds good to me if it works

People will notice the logo regardless if they know it or not. They might not think about it for a second but it was submitted to their mind. However when they see it again on TV or in a news article something will click in their head and they will feel familiar with it and have more trust for it. That is the objective of the bus stop campaign.

Yes I do understand and looks good to me but the bus stop campaign will last only one week, is that correct? and if that's the case will be the TV and news article happen during this week also or after? to have that effect all this media coverage will need to be done during the week bus stop campaign?

rocanonz

full member

Activity: 131

Merit: 100

It's called a "brand awareness campaign" and will surely work. Nothing new here. Just a well-established advertising strategy.
https://en.wikipedia.org/wiki/Brand_awareness

Skarfur

sr. member

Activity: 258

Merit: 250

Quote from: LTEX on April 18, 2016, 03:35:12 AM

Quote from: LTEX on April 18, 2016, 03:35:12 AM

I am only suggesting here, I believe you need to write more than a logo, people will don't know what it means if you don't explain and people has a busy life to ask themselves what that logo means, if you put on it something like'' The digital currency of ICELAND, you are in control of your money not the banks'' There is too much blank space on those poster and its important to utilize nicely all empty spaces

Sometimes less = more my friend ;-)

It's the whitespace that draws the attention. And this initial campaign is not to sell Auroracoin in one single blow, we just want people to get familiar with the brand. Seeing the posters all over Reykjavik makes Auroracoin real to the people, thats the main target of this first campaign.

More detailed campaigns will follow shortly after.

yes I do understand your point but people are busy to think more what that symbol means and might think is just pure decoration if you don't make them think, They need to associate that logo to something, trust me people will not ask themselves what it means if you don't give them a reason

The point is, we don't need them to ask anything yet. All we want to accomplish with this campaign is a subconscious recognition of the logo (brand). It's to make sure they will start asking serious questions once the real media offensive starts.

Ok its a good idea

I never saw it that way but it sounds good to me if it works

People will notice the logo regardless if they know it or not. They might not think about it for a second but it was submitted to their mind. However when they see it again on TV or in a news article something will click in their head and they will feel familiar with it and have more trust for it. That is the objective of the bus stop campaign.

Porte

hero member

Activity: 489

Merit: 500

I am only suggesting here, I believe you need to write more than a logo, people will don't know what it means if you don't explain and people has a busy life to ask themselves what that logo means, if you put on it something like'' The digital currency of ICELAND, you are in control of your money not the banks'' There is too much blank space on those poster and its important to utilize nicely all empty spaces

Sometimes less = more my friend ;-)

It's the whitespace that draws the attention. And this initial campaign is not to sell Auroracoin in one single blow, we just want people to get familiar with the brand. Seeing the posters all over Reykjavik makes Auroracoin real to the people, thats the main target of this first campaign.

More detailed campaigns will follow shortly after.

yes I do understand your point but people are busy to think more what that symbol means and might think is just pure decoration if you don't make them think, They need to associate that logo to something, trust me people will not ask themselves what it means if you don't give them a reason

The point is, we don't need them to ask anything yet. All we want to accomplish with this campaign is a subconscious recognition of the logo (brand). It's to make sure they will start asking serious questions once the real media offensive starts.

Ok its a good idea

I never saw it that way but it sounds good to me if it works

LTEX

legendary

Activity: 1025

Merit: 1000

ltex.nl

I am only suggesting here, I believe you need to write more than a logo, people will don't know what it means if you don't explain and people has a busy life to ask themselves what that logo means, if you put on it something like'' The digital currency of ICELAND, you are in control of your money not the banks'' There is too much blank space on those poster and its important to utilize nicely all empty spaces

Sometimes less = more my friend ;-)

It's the whitespace that draws the attention. And this initial campaign is not to sell Auroracoin in one single blow, we just want people to get familiar with the brand. Seeing the posters all over Reykjavik makes Auroracoin real to the people, thats the main target of this first campaign.

More detailed campaigns will follow shortly after.

yes I do understand your point but people are busy to think more what that symbol means and might think is just pure decoration if you don't make them think, They need to associate that logo to something, trust me people will not ask themselves what it means if you don't give them a reason

The point is, we don't need them to ask anything yet. All we want to accomplish with this campaign is a subconscious recognition of the logo (brand). It's to make sure they will start asking serious questions once the real media offensive starts.

Porte

hero member

Activity: 489

Merit: 500

I am only suggesting here, I believe you need to write more than a logo, people will don't know what it means if you don't explain and people has a busy life to ask themselves what that logo means, if you put on it something like'' The digital currency of ICELAND, you are in control of your money not the banks'' There is too much blank space on those poster and its important to utilize nicely all empty spaces

Sometimes less = more my friend ;-)

It's the whitespace that draws the attention. And this initial campaign is not to sell Auroracoin in one single blow, we just want people to get familiar with the brand. Seeing the posters all over Reykjavik makes Auroracoin real to the people, thats the main target of this first campaign.

More detailed campaigns will follow shortly after.

yes I do understand your point but people are busy to think more what that symbol means and might think is just pure decoration if you don't make them think, They need to associate that logo to something, trust me people will not ask themselves what it means if you don't give them a reason

LTEX

legendary

Activity: 1025

Merit: 1000

ltex.nl