Short answer: see above, pricing has to be done in BTC, due to opportunity cost.
Long answer: What you want is to value the miner in terms of it's ability to perform a ROI in a feasible amount of time. At the break even point, the mining generated as much BTC as you spent when you acquired the equipment. Given that 63 GH/s at 75 BTC currently roughly has a ROI of 1 month puts things into perspective. However, you have to account for the expansion of the network. So a 10x increase of the ROI time is certainly possible. The truth will be somewhere in between - probably around 3 months when they are delivered on time. Expect to make a profit after the first year, and retire the equipment after the second year, unless you have access to cheap power or the purchasing power of BTC soars.