U.S. coffee chain Starbucks will be its first launch partner, with the company one of the original backers of the crypto project, along with software giant Microsoft and Boston Consulting Group.
https://www.forbes.com/sites/billybambrough/2019/10/31/forget-the-halvingcould-this-be-what-sends-bitcoin-soaring-next-year/#12640c6e3062
actually news like this must be very interesting for cryptocurrency users because now starbucks and microsoft companies that are very well known in the world want to collaborate with bitcoin, it is very possible this will raise the price of the bitcoin market to be higher and my opinion this year is of course the adopters and popularity of bitcoin will grow all over the world with their cooperation like that.