If it's what I think it is, and once viewed, I'm surprised you got to the 36s mark. To date, every time I see a monkey, I recall that iconic scene in Faces of Death where folks are enjoying fresh monkey brains from a once live monkey only >36s earlier. The screeching sounds made by that monkey as it was beaten on the head while strapped to the family's dinner table is not for the fainthearted.
Now, what I'm going to suggest may come across as weird on the surface but, if implemented, has the potential to cause a stir worldwide, thus bringing attention to this incredibly cruel practice.
Strategically stage protests worldwide where the protesters ONLY carry signs (not everybody, just a few) and most everybody is playing recordings (not extremely loud, but loud enough) of the sounds of animals being tortured. The ONLY other sounds heard throughout the protest are people crying due to not being able to handle it any further, some of which are taking aware by ambulances due to going into shock.
Why it would go viral is because summer is fast approaching and the media is on the lookout for a good movement story. Needless to say but, by day three, the national guard would have been called out surrounding the terrorists with their tanks and other weapons used for unruly crowds, thus bringing out more media, along with more protesters with their primitive signs penned in blood also playing their newly created recordings.
PLEASE DON'T USE THE WORD OCCUPY IN THE NAMING OF THIS CAUSE! Perhaps, something simple like yoU Hear That? (UHT?) would suffice. For marketing purposes, of sorts, the cause's acronym could spell out one of the sounds that a beaten critter makes.
Backronym immediately comes to mind. That would help further the movement.
To recap, the protest scenes would consist of tens of thousands of protesters holding signs, and the only sounds heard are animals being beaten to death and humans crying. NO STAGE, MICROPHONE, SPEECHES, etc.
All that would be needed at the onset is a good name with an accompanied acronym/backronym and suggestions for the venues as to where the protests should be stage, along with a .org website, whereupon the rest would take on a life of its own, for the latter's the easy part.