A common investor in bitcoin could buy bitcoin in Coinbase, Kraken, Geminis among others but an Institution or a wealthy person would be a risk to invest in these platforms for their security, they need services, privacy, and investment strategies.
NYDIG is the Bitcoin subsidiary of Stone Ridge, a $ 10 billion alternative asset manager. We are aligned behind the mission of safely unlocking the power of Bitcoin through technologies and financial services that enable forward-thinking companies and investors to access this asset class.
https://nydig.com