stunt to say... "We were first" ..... Time will tell, if their actions is purely motivated by greed or by social wellfare. Let's give them the benefit of the doubt for now.
I am glad a multi national like that is interrested in Bitcoin, so let's celebrate that... they could have gone with another Alt coin, and they did not.. that is a huge plus in my books.
Here is something about it:
http://www.moneytalksnews.com/donating-charity-donating-bank/
Even if the charities use bitcoin as payment method, they will have to convert that bitcoin into fiat. And the banks will take a cut of that conversation. Charity needs to operate solely on bitcoin like paying staff in bitcoin, buying supplies with bitcoin, distributing financial help into bitcoin in order to operate without those high bank fees.