When the government in the UK finishes their Review on Gambling Act 2005, and launch a new version of the Act, we will have a clearer picture on this advertisement regulation.
Months ago, I thought all advertisement types will be shut down but recent weeks, I got more information on it, and your shared article gives me some more information too.
Now there is a new government in the UK maybe they will take a strong stance against the number of partnerships between the vast number of different gaming/betting platforms and virtually every club in the whole football league. Along with that, the Premier League is where most of their promotions are being broadcast therefore the majority of focus will be there. Eventually when the review is complete it is probably going to change the way football clubs are involved with gambling partnerships.
In my childhood, I always thought that La Liga was the most watched football league because players like Messi, Neymar, Cristiano Ronaldo and etc, top superstars were playing in this league but over time I learnt the truth that you just reminded me by your post.
It was during a golden period in the mid-1980s onwards that most players wanted to play in (Italy) Serie A. Most of the best footballers wanted to go there and most of the money in European football was there. Then the mentality started to change just before Premier League came along in the early 1990s but when it took off, the clubs had phenomenal amounts of money they could only dream of because of the over-the-top price paid for the broadcasting rights by a satellite broadcaster.
Football fans all over the world are crazy about the Premier League, I think probably more than any other league.
Btw that The Government’s white paper (April 2023) looks really good.
Personally, I think the review is overdue therefore I welcome it.
There is a possibility the review will bring massive changes but as with anything else when it comes to law and legislation, there could be pressure from lobbying firms too. Having said that, I think it will be a moment people will talk about a lot in the future because any implementation of changes will probably affect every football club in the top tiers of English football and people will remember the day the government imposed some form of restrictions on the relationship between football clubs and gambling companies.