Oh, it's just hyped; I don't see anything special about that beer, but there are probably many other crypto communities that are drunk on the hype about the beer you're talking about.
But unfairness: just 6 days ago, its price was around 0.000017$; now it is at 0.00014$, the height of its lift in the market, and the market cap is also not a joke; maybe in the short term it is possible, but not in the long term.
The hype is working in favour of them as this coin has been pumping in the current market condition. The market is nietger bearish nor it is bullish as Bitcoin is still trading sideways. In such a market a community driven coin is performing better against all odds shows how much hype this coin is generating due to its name. Don't be suprised if another meme coin comes up which is name after another alcoholic beverage.