later on, he will find out that he will only actively play in at least couple of those casinos or bookies. hard to remember where your funds are if it is distributed in several gambling sites. also, once you get your comfort zone in either one or 2 casinos, hard to change it. you may try a new site, but you will end up going back to your old one.
Yeah, that's most likely going to be because he will soon turn into the casino where he's mostly appreciated and very satisfied with the service that he's getting. Not only that he's going to enjoy it but also will feel that he's being taken cared of especially when he reaches the support.
I agree with you that, many of the review platform already build a good reputation for themselves and at that one can trust their rating but since gambling is a lucrative business and most of the can't casino have loads of money fo throw around, some review platforms and even streamers easily promotes them freely without have the thought of what the impact of their actions will be on unsuspecting people.
But if a casino want to prove to us fhat their are independently acting well, they can run a review campaign here in the forum, that way many of us will trust their ratin
That's what it is in terms of promotion, the ones that have built their reputation also went through that rough road when only a few trusted them until they're able to prove their worth. That is the reason why they're putting their marketing in many outlets like in social media, streamers, campaigns and anything that can increase the visibility of their platforms.