I don't know where did you get this information but I think you were totally wrong.
Don't know why this thread was bumped, but I'm finding it interesting.
I've always read that cloud mining operations are mostly Ponzi schemes, and I tend to believe it. People want to get into mining, especially during bull markets (when it's most profitable) and from my understanding it's very hard to mine enough in an individual operation to cover all the costs involved in doing so. So people turn to these scammy, fly-by-night cloud mining places that offer you hashing power--but there's no way of telling what they're actually doing with your money once they get it, and I've definitely read a number of scam accusations on bitcointalk about these places. Not in a while, however. I think people have wised up to the game and aren't getting scammed as often as they used to.
As I said, it
is more profitable to mine when the price of bitcoin is high, and that should make intuitive sense to anyone who thinks about it. The difficulty in mining has nothing to do with the price, so you can recoup your expenses much quicker when the price is higher.
As far as making money in a bear market, I vote for the buy-and-hold technique. It's always a gamble, but when bitcoin's price is down it usually rebounds. It takes balls, however. It's much easier to have enthusiasm for and to buy something when the price is going up than it is when it's going down. That's why most people don't make any money trading IMO.
I think the issue with the cloud mining contracts is that its mostly new adopters who get suckered into those contracts who don't exactly understand how difficulty works.
Basically I've met 2 individuals locally who got involved in these mining contracts. They said that it was a better deal for them since they didn't know how to "build computers" and had "wives/girlfriends who didn't like loud computers" so the cloud mining was a better option for them.
They said that "If BTC goes down in price ... we will all lose money anyways". But I told them what happens if the price trades sideways or goes up slowly and difficulty starts to increase expoenetially, they had no idea what I was talking about.
They assumed if you make 0.01 BTC today... you will make this 1 year from now when the contract expires. And this the reason why they are so popular is because most people don't know how difficulty works. Neither did I when I started my GPU mining farm a few years back. Learnt it the hard way.