I find this situation fascinating from a psychological perspective.
If someone repeatedly lies to you, why would you suddenly think that lie #19, lie #23, or lie #58 might actually be true? What makes you think that this time they are telling the truth, as opposed to the previous 30 or 40 or 50 lies?
This company has proven that they can not be considered honest and trustworthy. At least to anyone who has done more than 30 minutes of research on the forums here.
Fascinating situation...
Broken analog watches tell the correct time twice a day.
Both of these comments are comparing apples to oranges..
This situation is more like "When your meth addicted friends tells you on a monthly basis that he "is clean now" and "I'm never going to touch that stuff again". It may be true at the time... and it may be his/her intention. But after the 4th, 5th, 20th time they do it, you just nod your head and say "Good for you" all the while not really believing that this will be the reality.
..The people who did not order BFL, or cancelled their orders are the people who don't really have a relationship with that person, and say in a very blunt way "whatever, you'll fall off the wagon soon enough", and even at times would rather see them fail so they won't have to deal with seeing them later on. The people who do have orders with BFL are like the friends or family of that person. They don't really believe it will happen, or believe in the timing, but only hope that one day what they say comes true.
I personally think the company doesn't really plan for the setbacks, and when given an expectation by a vendor (say 1-2 weeks), they tell their customer base "1 WEEK!". By now it is at the 7-8 month mark, but they are still going. The way I figure it is, if the company was a true scam, they would have taken the money already and moved on to a new scam. This is beyond the meaning of "long con". The only thing that will tell is time. I could see a possibility that they take too long, and only a handful of people getting these devices while they are still profitable. That would be my personal opinion of a "worst case scenario". At that point either they can get back several returns until they file bankruptcy, and at that point, everyone looses their money that still have not received their product. Best case scenario is within the next 2 weeks they get anywhere CLOSE to shipping out to their reported amount of 400 per day. I have this sneaking suspicion that the reality will probably somewhere in between.