Some potential customer might of just heard of Bitcoin for the first time yesterday. They then google around for a few minutes, see BFL ads somewhere as they have a strong online presence, and place an order, all expecting BFL's claims to be accurate, not a bunch of lies.
I was typing just this type of post, yea it is sorry i think they see some of those old articles from gizmodo or ars or whatever of a working jalapeno making 800 dollars worth of btc......in Jan. And they think omg get rich quick. I think they brain just doesn't finish the saying get rich quick scheme.
It is sad but common sense is becoming a rare trait. Being the owner of a Bicycle shop and dealing in high end bikes but at the same time repairing junk from walmart and department stores its astonishing some of the things that come out of peoples mouths. "Can you make my 100 dollar POS walmart bike work?...."No not really junk works like junk".
google "butterfly labs monarch". my hitler video is #3 or #4, as well as numerous other informative links.