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Topic: Binance in a bit to tarnish Ronaldo's image (Read 275 times)

legendary
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The USA seems to be the only country where celebrities and promoters are legally being held responsible for accepting money to promote a business retrospectively after the business collapses or if the investments failed. In my opinion, this is unfair and will only add more concern to any celebrity, sportsperson or influencer if they honestly believed they were promoting a genuine business.

I don't think he did or his team.

What his manager probably told him that he'd earn money from that endorsement and it comes with an NFT of his and everyone will purchase it.

Many celebrities have got into trouble for being ignorant of what they're advertising because of the offer to them which pays hefty money.
hero member
Activity: 3024
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Cristiano Ronaldo being a Global Figure would done some research before promoting such project because people like him, the agencies are watching them 24hours and any small error, they would come and picked them up. So they have to live a safety life. At first you have to know if the project is government approved and know everything about the project before doing your advertisement or marketing. And now that he has been sued to the law court for promoting such project what will he do?
I don't think he did or his team.

What his manager probably told him that he'd earn money from that endorsement and it comes with an NFT of his and everyone will purchase it.

Many celebrities have got into trouble for being ignorant of what they're advertising because of the offer to them which pays hefty money.
hero member
Activity: 1120
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Are you saying that celebrities are not permitted to promote anything related to cryptocurrency? How then do Bitcoin get the much needed exposure and adoption that we all chant about everyday? Cristiano Ronaldo did advertisement which is what anybody can do, his team might have researched and saw nothing wrong with Binance and the projects/programs involved but if it turn out to be bad, they are not supposed to be held responsibility as no one was forced to invest in them.

Now you wear the signature of a crypto-powered casino which by extension is a cryptocurrency platform. How will you feel if you are sued for wearing such signature if something happens in the future? It was not long when there were issues with mixers that were heavily promoted in this platform, will it be fine to sue all those that wore the signatures of those failed projects? By supporting that C. Ronaldo be sued, you are directly practicing double standard and that is not good. Meanwhile don't take my comment as a direct attack, we are just having a conversation and sometimes it is good we keep level playing field for everyone irrespective of their social status.

I think that you missed my point, so let me break it down for you:

  • I never implied that celebrities shouldn't promote anything crypto related.
  • I meant was, if they promote it, they should know that there are potential downsides. If things go south like they always do in cryptoland, these celebrities should be ready to face the consequences such as legal action.

Now, where did I suggest that  "celebrities are not permitted to promote anything related to cryptocurrency"?
legendary
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Cristiano Ronaldo has used his image to promote various entities over many years and in the process has benefitted with a lot of money going in to his bank account. He has a very big team behind him, he has a full network of advisors on his payroll therefore if any promotion/deal of his manages to go wrong, they are the ones who are responsible alongside Cristano Ronaldo himself.

I agree with you, Binance as a business did nothing wrong when they hired one of the most famous sports stars, they got the promotion and he got the money. To blame Binance for the issues Cristano Ronaldo is now facing seems extremely unfair to me.

why are you blaming binance? doesn't ronaldo's team also consist of professionals who should have already found out various things related to the brands that want to work with them? of course they understand what risks they will accept and how they will overcome them. if you think that ronaldo doesn't know anything about binance and immediately signed a contract to become their brand ambassador, then you are wrong, because long before they signed the contract, ronaldo's team had already found out a lot about binance, because it's not easy to make a star as brand ambassador.

moreover, regardless of whatever binance does, it has nothing to do with ronaldo, because he is just a brand ambassador and doesn't know anything about binance's operations. if in the end binance does something that damages their reputation, then at any time ronaldo could leave as their brand ambassador.
full member
Activity: 868
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why are you blaming binance? doesn't ronaldo's team also consist of professionals who should have already found out various things related to the brands that want to work with them? of course they understand what risks they will accept and how they will overcome them. if you think that ronaldo doesn't know anything about binance and immediately signed a contract to become their brand ambassador, then you are wrong, because long before they signed the contract, ronaldo's team had already found out a lot about binance, because it's not easy to make a star as brand ambassador.

moreover, regardless of whatever binance does, it has nothing to do with ronaldo, because he is just a brand ambassador and doesn't know anything about binance's operations. if in the end binance does something that damages their reputation, then at any time ronaldo could leave as their brand ambassador.
member
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Cristiano Ronaldo is one of the biggest stars in the world of football. The best time of career played by celebrities is to think about everything first and then participate. Such big stars will never pay themselves without research in this kind of project except in the world of sports. The project should be thoroughly tested before whether it is safe or not. If you do not maintain your own safety you will move away from there. Celebrities are very conscious of their money.
legendary
Activity: 2534
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What are the chances the group action against Cristiano Ronaldo will be successful? Even if the case had merit and Cristiano Ronaldo was found to be liable to pay money, there would be an appeal and that could result in favour for the footballer.

This will go on for a long time before a Court decision will be made but either way it will open the doors for other investors to take celebrities to Court and try to get money from them if they advertised/promoted business they lost funds in.
sr. member
Activity: 588
Merit: 338
This should be another lesson to followers of Ronaldo, and any other top celebrities and influencers to research any projects or products that the people they idolize promotes, especially if it's not what the celebrity is into. Sometimes I wonder if celebrities really consider their reputations and accountability to their fans before accepting to endorse anything, it's very sad that these celebrities only cares about the money that they'll be paid. Binance is a big brand, same with Ronaldo, it's the ignorant people that accepts anything that's endorsed by the latter that'll bear the lose when the ship sinks.
hero member
Activity: 854
Merit: 663
It's not make sense Ronaldo to drag Ronaldo in this case, any big influencers will review what they promote, they won't accept any project that willing to pay huge amount because his reputation is more than just the money he earn.

I don't think people will say Binance is scam exchange, the fact most people still stick with Binance regardless the ex-CEO will going to jail and it's managed by new person.

Just like this forum, is someone who previously manage a legit project should receive negative feedback when that legit project turns scam in the future? Huh

I have always rated Messi anyway.  Grin
sr. member
Activity: 420
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The most important thing to many popular individuals is their reputation
It can be seen in this board where many reputable individuals are stringent on the type of campaign they enter or promote.
Christiano and his team should/would investigate any deal they entering into and I won't be surprised if they knew about the risk but believe the reward is worth the cost.
Besides the fans should face the consequences of their decision
Never trust anything posted by a  celebrity especially on cryptocurrency
This is why DYOR is emphasised.
hero member
Activity: 700
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Cristiano Ronaldo being a Global Figure would done some research before promoting such project because people like him, the agencies are watching them 24hours and any small error, they would come and picked them up. So they have to live a safety life. At first you have to know if the project is government approved and know everything about the project before doing your advertisement or marketing. And now that he has been sued to the law court for promoting such project what will he do?
legendary
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Remember, many people in crypto space never look at CZ like someone who can be guilty of anything, he maintained his statue for a while and he is a cool headed man, Ronaldo can believe that he is in a safe hands.


Anyone with a brain would have asked a few simple questions before entering an agreement with a company, like
- where is your company based...CZ:Crickets
- are you licensed for what you do...CZ:Crickets
-what's the thing with your company getting kicked from country after country....CZ:Crickets

Who cares?

I have always rated Messi anyway.  Grin

So, did you buy some Planet token?  Grin

full member
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[quote author=akunnyoba link=topic=5494742.msg64011375#msg64011375 date=
Binance took advantage of Ronaldo's large following so they thought it would be easier to increase their market value. that is a good thing for them but not for ronaldo so his image is tarnished among people.
[/quote]

And anyone trying to promote anything will do the same thing.

Publicity is still publicity even if it is bad one. Projects just need to expose themselves even if people don’t really get convinced. Once a person knows about something they will spread it through the word of mouth or talk about it in social media therefore boosting the algorithm and boom everyone else knows about it.

I guess binance is trying to reach a different audience with ronaldo. And money is still money. People will promote anything if it meant they will be paid handsomely
sr. member
Activity: 182
Merit: 120
Issues like this is most common and from my research Ronaldo started promoting projects like this for too long and this is not even new, I remember seeing a news in the altcoin section about Ronaldo promoting a scam token so this is not the first time. It might sound funny if Ronaldo had zero idea about all this but definitely project owners like this will love to target the masses not the influencer, they know fully well Ronaldo has the highest followers on social media, fans, etc so I get what this people are doing. Let's assume Messi, Neymar or Mbappe had the highest followers Ronaldo will not get the opportunity signing the contract, our consideration should be channeled to his followers cause people nowadays no longer make research but they trust easily just because they saw their role model or favorite advertising a project.
legendary
Activity: 2534
Merit: 1713
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What is happening to Cristiano Ronaldo is nothing new. Do you remember the news about lawsuits being brought against US celebrities that were promoting FTX? They were paid millions of USD$ for promoting FTX but after the collapse of the exchange those celebrities were facing lawsuits. What Cristiano Ronaldo did was not dissimilar except he was involved in his own NFT.

If a group of disgruntled investors get together and want to take Cristiano Ronaldo to Court to sue for $1 billion, that is their decision. In the end a judge will decide if the case can proceed. He can afford to pay the best lawyers in the world, he probably is not even worried at this stage.
legendary
Activity: 1904
Merit: 1563
I don't know about that OP, it's not a Binance problem alone, Ronaldo's side/team has a blame on this too, you just have to understand that the money offered to promote Binance is too big to ignore for them and at that time, the issues surrounding Binance weren't on the light yet but there's been talks and if the management side of Ronaldo's team have heard of these and I'm sure they've heard of it but the money blinded them. Listen, if you're really the kind of person that's got no principle and the money is all that you've wanted, then you're bound to face the consequences of living that lifestyle.
sr. member
Activity: 812
Merit: 315
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Before you judge, find space within yourself and put yourself in the same shoe first.

Think like a footballer, all he needs to protect his image is accepting such promotions from trusted companies, Binance is one of them.

A well paid footballer, he is freaking rich, all he knew is football, and he was approached by one of the most trusted crypto exchange CEO.

Remember, many people in crypto space never look at CZ like someone who can be guilty of anything, he maintained his statue for a while and he is a cool headed man, Ronaldo can believe that he is in a safe hands.

Forget about the followers he had, he will surely get paid anyway, but this footballer isn't part of Binance team, to me he shouldn't be blamed for anything, since CZ is guilty of some things, I bet he got the best of Ronaldo, what did he know about crypto and exchanges anyway?

If I was him I could fall for the same thing, it is binance for crying out loud, how will i know that CZ could be dirty? Unregistered crypto securities? How will this man know? What if CZ says its all registered? Yes he will get paid, but it is likely that Rolando is a victim here too.
sr. member
Activity: 434
Merit: 253
Cristiano Ronaldo, a world-renowned footballer  facing a class action lawsuit is uncalled for.
I am not a fan of Ronaldo neither am I a fan of Binance. I have two arguments here.

1. I agree that he should be sued. From the time he signed the contract to accept the influencing gig at Binance he should have known that the downside is the likelihood of getting sue for promoting a very risky and volatile asset. This is not new to celebrities. Steph Curry, David Ortiz, Shohei Ohtani, Naomi Osaka, Kevin “Mr. Wonderful” O'Leary who promoted FTX were also sued. I don't know the outcome of the case yet.
Are you saying that celebrities are not permitted to promote anything related to cryptocurrency? How then do Bitcoin get the much needed exposure and adoption that we all chant about everyday? Cristiano Ronaldo did advertisement which is what anybody can do, his team might have researched and saw nothing wrong with Binance and the projects/programs involved but if it turn out to be bad, they are not supposed to be held responsibility as no one was forced to invest in them.

Now you wear the signature of a crypto-powered casino which by extension is a cryptocurrency platform. How will you feel if you are sued for wearing such signature if something happens in the future? It was not long when there were issues with mixers that were heavily promoted in this platform, will it be fine to sue all those that wore the signatures of those failed projects? By supporting that C. Ronaldo be sued, you are directly practicing double standard and that is not good. Meanwhile don't take my comment as a direct attack, we are just having a conversation and sometimes it is good we keep level playing field for everyone irrespective of their social status.


hero member
Activity: 966
Merit: 620
 There's nothing much to say about the matter as the simple fact is Ronaldo is guilty of the charges. The thing with most of these celebrities is they get swayed by the profit they'd accrue from such endorsements and partnerships but forget to do their research to avoid such entanglements with the law later on.
 Changpeng Zhao, who was hit with a $4bn fine due to him breaking some US financial laws had to step down as Binance CEO, and has somehow laid low till the dust over Binance settles and I'm here wondering how much Cristiano Ronaldo gained from the promotion of the NFTs to end up being fined $1bn! This is one of the worst business partnerships I've heard  of to be honest. I guess this is what you get when you care more for the profits more than anything else.
By this action, they ended up losing more than they gained.
hero member
Activity: 3150
Merit: 937
Cristiano Ronaldo, a world-renowned footballer  facing a class action lawsuit is uncalled for.
Bringing financial damages to his followers by aiding and abetting Binance’s fraudulent practices.
Binance doesn't really care about anyone's status or image but it portfolio and how to make his exchange boom, they knew Ronaldo who has more than 850 million followers across several social media platforms will go along way to make it business boom that's why they signed a multi-year contract just to promote unregistered crypto securities.
And these unregistered crypto securities promoted by Ronaldo caused a 2,5500% increase in celebrity NFT searches by his followers and the rest of the world.
whereby making Binance grew by nearly 5000%.




1.I don't think that Binance had put a gun next to Ronaldo's head and forced him to sign a contract. Obviously he voluntarily agreed to such deal, because he wants money.
2.Are you suggesting that Binance grew by nearly 5000% mostly because of Christiano Ronaldo was promoting them? I don't believe this.
3.AFAIK, the promotion of NFTs isn't illegal in most countries around the world. Maybe it will become illegal in the future, but nobody can be held responsible for promoting something that is completely legal.
Ronaldo's followers(and everyone else) must deal with caution when it comes to centralized crypto companies, NFTs and other pump and dump shitcoin projects. When you are financially irresponsible, blaming someone else for your poor financial decisions won't change anything.
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