If the US platform is anything like their Jersey platform, it'll be a total flop. US traders use Binance for the abundance of markets and lack of KYC. If the US site doesn't offer those things, nobody will use it.
People think this is just bad news for US traders, but it's also bad news for token markets. With US traders being increasingly fenced off from token markets, there will be less demand and liquidity for tokens. Maybe ICOs, IEOs and STOs will therefore take a back seat and the market will return to the good old days of pumping altcoins.
I don't think that they even dream of creating the .us platform without KYC.
It will be like asking from the first second to get in trouble.
As for tokens, bad news for them is good news for the markets, those shitcoins need to be isolated and I would be happy if the only place they are allowed to be traded is some sinking atoll in the Pacific.
Binance was great as it was a wild west, no kyc, full of pump and dumps, every shitty token you could ever dream, once they start cleaning and meeting requirements they will turn to a desert.