You never want to hear someone utter "Do you accept my bitcoins? Oh, no, you accept the OTHER bitcoins? Dang..."
I understand what you are saying, but a fork in the Bitcoin chain is already in its future.
No matter how much complaining you or anyone else does, it's gonna happen.
My suggestion is that we should embrace it and help it, sure the learning curve on an already very difficult system to understand get a little higher, but the users will manage.
"Do you accept my bitcoins? Oh, no, you accept the OTHER bitcoins?" and this is a problem because? This is where individuals have the opportunity to influence each other to support the best, most efficient system.
Lots of fear with my suggestion; do you really have a problem empowering people to make a different choice?
Just to be clear; I also have skin in the game. I mining on the bitcoin chain. I buy a few dollars of bitcoins everyday; yet, I'm not scared one bit!
There is a difference in forking the current chain and creating an alt-chain.
In the first case you create confusion and it will only work if everybody migrates to the new fork letting the old one die.
Alt-chains are different in that they have their own blockchain from the beginning and they usually have its own brand.