Here is one such idea - just an example. How do you recover lost bitcoins to prevent the eventual death of bitcoin in a generation or two? What about creating a coin system where coins that have sat inactive for over a year become mine-able again. That way, if someone stops moving their bitcoins around annually, they lose them. This would not only keep the currency alive after all the original players have died, but will encourage people to spend the coins everytime they are "renewed".
Don't just start creating bitcoin clones that are essentially scams doomed to fail.
There's no single reason i0coin would be a scam. Elaborate. No, I don't have significant amount of i0coins myself.