Completely depends. Depending on how much bitcoin a certain company holds, they may be forced to liquidate the bitcoin if it comes to the point that they need more cash to keep the company running. This is why I find it really risky for MicroStrategy to be holding a huge amount of bitcoin(in contrast to their company's assets and marketcap). But then again, I'm pretty sure their CEO is a hundred times smarter than me so who am I to judge his choice.
That's what I think about it, otherwise to convert your asset reserves into bitcoin is a very, very risky move (especially without smart plan) and playing of Russian roulette for a company.