As per the latest news, Mark Cuban and Dr Pepper allocate $23K worth of Bitcoin to lucky students every year.
It is not about the students, but about one lucky student who will win that amount. For me personally, this looks more like self-promotion than real help to students, especially if we take into account that Marc Cuban net worth is as much as $ 4.5 billion. If you want to help someone, don't throw them crumbs.
It is not about the value given to students, but the value of the output produced.
I'm not sure that value doesn't matter, because students are young people who have specific needs when it comes to student life - especially in the US where students don't spend too much time learning (at least that's the impression American films leave
). It would be interesting to see what a lucky student who gets $23k will do with that money.