not quite.
dont play the pyramid theorem game of informing X people and hope they inform X*X people .. purely in relation to buying bitcoin.
get a group together and think about bitcoin utility.
ask the group what shops they spend their fiat in most. what main car fuel stations they visit most.
get a list of popular destinations that would get frequent spending if that merchant accepted bitcoin.
once you have got merchant acceptance locally for people to buy toilet paper, foood and car fuel.. then start telling random people about the utility of bitcoin.
dont just advertise bitcoin in relation to investment profiting by using sketchy marketing strategies (pyramid theorems) think more about bitcoins UTILITY in your area
I think these is a better approach too. Do not influence people to use bitcoins because it will be useless. They can't use it in a practical manner, like buying groceries, gas, food, etc, like what franky has mentioned. If we can get more businesses to accept bitcoin as payment method, then that would be much better.
It is not useless, merchant sometimes want to see people who are willing to use and spend bitcoin in order for them to build one. Ever heard of a company doing survey for their feasibility study before they launched or plan for their services ? This way when a merchant setup a store there is already a customer willing to buy at his store. And so encouraging merchant would be easier.