It is SL Benfica, a Portuguese soccer giant who has decided to accept payments using bitcoin (BTC) in each transaction. In addition to BTC, fans can buy tickets, t-shirts, and all club accessories using special tokens named Ether (ETH) or UTK. The historic decision was announced by Benfica through the club's official website some time ago.
To help realize this plan, Benfica has partnered with a company called Utrust which later acted as a money changer and was tasked with exchanging crypto money from fans to conventional money instantly. Thus, it is expected that the club can mitigate the potential for price reductions that could occur due to the relatively high volatility of the crypto exchange rate in the spot market.
I believe this is not the first time I have read a thread here regarding bitcoin used for football,last year if I am not mistaken in Germany some hotels accept bitcoin as payments for the accommodation of the foreign visitors who will watch the game
And this movement of Portuguese team of soccer to accept bitcoin or cryptocurrency for the payments.this may give another exposure and advertisements for cryptocurrency.
Football industry is a multi-million dollar industry and integrating btc as form of payment would be great in crypto industry. This might give a certain impact to btc price. And all crypto users will benefit from it. I can't wait to see such development in crypto in general.
Don't get too excited, moreso just going to be an advertisement banner for some shitcoin with less people knowing btc is accepted.
Well publicity is taken either good or bad so let’s just be thankful at least there are some opportunities that open for cryptocurrency specially something like this with multi million industry