Set up a contest for the best beartroll.
Grab voteburn.com put up a slick interface with the top contenders and select quotes scrolling under their avatar. Release the VoteBURN app so we can all destroy bitcoins on the go & the winning beartroll gets his prize in the currency he loves to hate.
You might have something there.
Part of the plan has to do with game theory. That's why contestants can vote for themselves. If someone spends 50 btc to win a 100 btc prize, they profit 50 btc, BUT if two or more contestants do the same thing, then (assuming voting by viewers is is equally split) one will have to spend more, then the first one will have to spend more to prevent his first 50 btc from being wasted, then the other(s) do too. This can go on far past the prize amount as people will compete to minimize losses as much as to maximize gains.
This is what happened with the X prize for the first commercial spaceship. The winner and several other teams each spent far more than the 10 million$ prize building the ships.