They didn't want UASF to happen, now trying to pump BCH to make people think twice but it's already dead.
Don't lose your Bitcoins
Folks don't care
They care only for profits, and if Bitcoin Cash offers them this opportunity, they will ride it. Even outright scams like HYIP's attract a lot of users though that means most of them will lose everything. Other than that, I don't see how Bitcoin Cash is a scam really. It is heavily centralized and all that, but it is just another coin which was conceived to be a Bitcoin competitor. Well, many other altcoins were created aiming specifically at that, but this time it might in fact be different. If anything, I'm looking to buy more litecoins myself