Stupid argument is stupid. Nobody wants their coffee to cost 3470.00, either.
I like the whole numbers myself (I'd drop the ".00") but I see your point. Indeed, this is just the classic "bits" false dichotomy: Either you're with us, or you want everything to be priced in bitcoins for all time.
I wouldn't mind seeing this price displayed as:
- 3.47 mBTC (0.003 47 BTC)
- 3.47 mills (0.003 47 BTC)
- 3.47₥ (0.003 47 BTC)
Whole numbers are good though: "3470