the fork itself has not yet happened my friend so i think we can not really call it "fail". it is a shitcoin without a doubt though but that is only because it has a big premine and also because it is using bitcoin's name just to take advantage of bitcoin's popularity.
the price is staying at a nice level in my opinion but that is partly because the fork has not yet happened so there is no chain to send your coins on and dump them, the dump so far was dump of IOUs that exchanges gave their users. but it is also low because GPU miners have not yet started on it. it may cause some hype and pump eventually like it did with Ethereum.
The fork occurred some 4 days ago, the problem is the SOFTWARE doesn't exist, sure they posted a "BTC CLONE" on GITHUB, but that doesn't mean shit.
Working software doesn't exist, and since August there have been minor GITHUB additions, in the past 4 days post 'fork' there hasn't been a dozen lines of C++ added, which of course means that NEVER is there going to be a 'working blockchain'.
I speculate that they never intended to have a working BITCOIN-GOLD that the Fraud ( faux wallets key-collectors for BTC ), and the ICO one-day gain of 1/2 BIllion USD was the goal, and its GAME-OVER, and on to the next Scam.
The current guy in Ukraine "Professor Starbuck" ( see github btcgpu ) just started 2 weeks the guys running the operation in China/Russia, have already passed the torch, of course there is mystery man in china, but he didn't add any code value since he poorly did the sed/grep BITCOIN-CLONE source back August, I think that's why the pulled in "Professor Starbuck", but at this point even starbuck ain't adding any code to github
***
The fork happened, get over it, the NOV-1 will come & go and there will never be a working block-chain, they NEVER intended this COIN to be "MINED", its a pure ICO.
Another POINT missed by MOST is that this PROJECT is owned by ASIC-CHINA, which means that they don't have any reason in the world to help BTC-GPU mining, but have every reason to tarnish the idea. Which is why IMHO they have shifted 'ownership' from China to Ukraine past 2 weeks.
Lastly recall history here, this started out as a pure ICO in AUGUST but china banned them, so it got sent to Russia where it was made into a "fork", and then passed to YOBIT-NET (Russia), who probably hired MR-Starbuck to make it appear that western people were involved.