In the end Bitcoin will lose out? What about scaling solutions? Everything in life scales. Cars scale, bicycles scale, hardware scales, and Bitcoin will also scale, it just needs time.
Scaling solutions are underway and once they are rolled out step by step (which is not easy to do), it will take time until some of them are sufficiently understood by the uses in regards to how to use them (e.g. lightning channels). Hopefully, most of them don't even need some extra effort on behalf of the user. That would be the best case scenario.