The article is just a form of promotion of the author's project, not about bitcoin. Obviously, "eradicating poverty" is only part of a plan to achieve centralized crypto projects in order to attract as many communities as possible. Even though they talk about bitcoin, there is no attempt by any government to use bitcoin in order to eradicate their country's economic problems. In conclusion, bitcoin is not the solution in this case.
Yes, it's just a marketing article posted by Electroneum official website to promote its cryptocurrency. People behind this project promise to reward adopters up to 3$ monthly, althought further informations and details are missing.
For people living in poor areas it would be awesome to earn an extra 3$ every month just by using an app on their mobile devices or adopting a cryptocurrency without any investments, but I guess it's not sustainable for real.
Talking about the role of bitcoin on this matter, it will be effective once more online jobs and opportunities become disponible for everyone, so people can get paid in
BTC when working remotely, especially those living in rural areas far from the civilization.