Not everyone has a technical/philosophical understanding of how Bitcoin (blockchain) works, but everyone wants profit for sure, and these so-called influencers take advantage of this. This is so prevalent in meme-coin trading. As awareness about technical aspects of Bitcoin grows, these things will diminish, but nothing we can do about it, as sometimes even lazy, greedy investors do not bother to look into the technicalities of a project.
Of course there will always be a large group of Bitcoin investors which will be only in "because of the money". In the case of stocks and derivatives, we have the same situation.
However I think in the case of Bitcoin this group is disproportionally large. Many people for example hold Apple stocks because they like Apple as a brand, and they know approximately the products Apple produces and why they could justify the high price of Apple's stocks.
In the case of Bitcoin, we have of course the diehard believers and cypherpunks who understand everything, but this group is very small, perhaps 1%. Then we have a "somewhat informed" group, but I think it's only 10% or so. And even in this group, the belief for example that Bitcoin's value lies mainly in its "scarcity", the fixed 21 million supply, is widespread. This is however not the main USP, because there are now thousands of altcoins with an even more limited supply, e.g. all the "100% premined" coins.
I also don't think it is needed that every influencer / writer / forum member should educate investors thoroughly about Bitcoin's philosophy. If they do, it's awesome. But I'd recommend even influencers whose target group are "trader bros" to mention at least the basics about decentralization (no central middleman) and censorship resistance, so their readers/listeners actually know what they're investing in. That can be explained in a 30 second TikTok video.