I wouldn't say it's unfair to the non tech savy, but 3 or so years ago when I first had even heard about it the word "Bitcoin" in itself was just a joke that I saw on twitter constantly. It's unfair to people NOW because the only possible way to get any is from signature campaigns and such.
Such people are only non tech-savy because of their ignorance. Stop doing useless things in life and learn, it's not even complicated.
But not everyone always pays attention to techy things, if people are going to introduce others into the bitcoin world they need a basis to start from. Not a lot of people in 2011 probably even knew what it was or how to get it. Of course jumping on the bandwagon now is kind of dumb because of how high priced they are and how difficult mining or getting any is.
I scored an F in my GSCE maths, if I can understand it and use it, so can they, I suppose if you want to understand the whole code behind it that would be impossible for a normal person including but honestly I think they're exaggerating if they consider the idea of difficulty and mining blocks to be hard to understand. I know the basic theory behind Bitcoin and I know it's open source, that's all I needed in order to make the decision to trust it, some people just clearly either need to do their research or grow a brain.
Basically, this article seems to be a different spin on the same bullshit we've heard since Bitcoin's inception, they'll be saying this crap when it hits $1000 again.
Not everyone is the same as you.
I guess bitcoin is complicated when you first discover it. It takes some effort before you begin to understand how everything works and fits together.. But that's ok. If people are put off by this and walk away, they have no one to blame but themselves.
Sadly, realising this would also take more effort than some are willing to expend.
It isn't so much that it's complicated, I mean it's pretty straight forward on how to set up a wallet, and how to get your first bitcoin if you are talking back in 2011 and earlier. Faucets etc, it's just that a lot of people are thinking to themselves now "Well now how the hell am I going to get some?" As I said earlier, when I first found out about bitcoin people didn't take it seriously, hell I don't take it seriously otherwise I probably would have had quite a few by now.
I don't think it's the persons fault if they walk away, I think the community could do a bit more in reaching out to new adopters to bitcoin and help them, but that's imho.