I don't buy the 'if your parents can't use it it's too complex' argument. Aside from many parents being quite capable, the idea that if something is complicated nobody will use it is bunk.
You know what's complicated? Video game controllers, TV remotes (many people have 3 or 4 of them just to watch TV), driving a car, paying your bills, checking email, social networking, the list goes on... These are all very profitable and successful products, despite their complexity. People just need to see a benefit to overcome the learning curve. Even the biggest idiot in the world can strap themselves into a steel and fiberglass cage with wheels and go barreling down a highway at 80 MPH because they see a benefit in being able to travel like that, so they overcome the complexity of learning how to operate a vehicle legally.
The problem isn't the complexity, it is that the benefits aren't clear. People on Cyprus probably see the benefit of something like bitcoin pretty clearly right now, but most people don't.
I also think that the noob material glosses over the technical details too much, which makes people wary of trusting the currency. I'm a semester away from a bachelors degree in economics, I actually do understand where traditional currencies come from and their histories and monetary policy and fiscal policy and all of that. The noob documentation for bitcoin seems written to deliberately obfuscate where the chain blocks come from and the history of the bitcoin and how it all really works. I'm still wrapping my head around it and when I'm done I plan to study other cryptocurrencies so that I understand this class of currency before I put a dime into it. I just wish the noob documentation wasn't so dumbed down.
My impression of me reading the noob documentaiton:
FAQ: Bitcoin is money! It's free of control from a legitimate government, so you should buy it!
Me: How is it different from Warcraft gold or Confederate dollars from the American Civil war?
FAQ: Bitcoin is money!
Me: Right. **close browser window, run another search to hopefully find something that wasn't written for kindergartners**
Start here if you want meat rather than fluff when you are trying to understand bitcoin:
http://bitcoin.org/bitcoin.pdf(thanks again for that link,
deathandtaxes!)