Technically, the volatility of bitcoin is what makes it reign on the market over the past years. Its value may decrease due to certain events and circumstances, but it would recover soon after. The problem nowadays is that, people tend to generalize and conclude that bitcoin will end soon, which I think is far from happening. Just to give you an example, last month the prices of bitcoin were around $7,500. Currently, its price is sitting consistently around $9,500 and will reach $10,000 soon.
That is why, bitcoin may hit the bottom for 2018 but it still is a good investment option for short-term yield/profit.
It's reaction to the past incident where the rise is also big so the fall for the bottom has been big and luckily it was done. This is now the time for bitcoin to start moving up.
What makes the society skeptical is the media and collective influences from other investors as well. Most newbie investors who do not even know about bitcoin (who just invested without having to search for its background) tend to complain about the recent price drops, where in fact, it is a common scenario in the market. They tend to post threads about 'bitcoin ending in 2018' etc. which makes everyone else skeptical!