It's still not enough, I think the best way to have a larger reach is with TV/Radio, simply because the target audience is way different than lets say a 9gag or reddit which has mainly a 20sh year old audience (which is good for the future) but for the present, for maximum reach and impact, I still believe that getting to tv, is the best and one way, is to sponsor, or cosponsor events that are going on TV for example, make documentaries with added values that people can watch on channels like national geographics and what's not
And btw, Personally I didn't watch TV for 4 years now and it's just a big dust collector right now.... but I reckon that most middle aged people watch tv and still used as their main feed of information