This is part of the thing that many bitcoiners are trying to change. We want Bitcoin to become a household word.
Nowadays, many people use credit cards over the Internet. Many people bank over the Internet. So, it isn't a far step to get them to see how they could make money at the same time that they learn a new financial-like method... one that they could use with friends, and even in the business that they own.
This is one idea to move Bitcoin into a big group of people who just might take Bitcoin into the marketplace more than ever, if only they had the right incentive.
Well start Mormoncoin and you'll have everyone know about Bitcoin soon. You don't need a blockchain fork. Just print a public key on a gold plate, brainwash a bunch of teenaged boys and tell them to spread the word of Bitcoin or they'll burn in a fiery hell. As an incentive, tell them when they get back from missionary after converting all those sinners to Bitcoin they can marry and impregnate as many girls as they want to as long as they live in Utah.