It is becoming a time some people will have to buy items online with bitcoin in a way privacy may not be possible. That is why it is very good for some people to make certain part of their bitcoin transactions and holding not to link to anything centralized like exchanges or shopping in a way your main holdings that is meant to be private can not be linked to your real identity.
Privacy is possible, but it requires people to have knowledge about it with the use of Tor, VPN (Tor is better) with mixers, decentralized exchanges and noncustododial wallet and if need be to use bitcoin to shop or for anything centralized like exchanges, it so good to make sure you have a good way your privacy life is not linked to the other one you used for centralized services.