In 2011, Bitcoin was mentioned because of Silk Road, and then Silk Road left the news and it gradually faded away. Now, Bitcoin is huge. The buzz surrounding it will not go away.
Every investor?
I think the people that won the incredible game of pass the bag will not risk driving the price up for a while. The last few investors that joined the game late before learning the rules will likely have to wait.
Did you try BTCChina with 0% fees? Even they describe it as "A new trading experience". For most users, particularly new panic buyers, this experience is probably quite far from "investing".
BTC was huge all year. It still is. The price is not tied to that.