I have a few thoughts. An attacker isn't likely to want a bunch of services, those can't usually be resold easily. Goods will usually not ship until the next day so the attacker has to overcome the whole network for ~12 or more. Even if he pulls this off people will notice and many will be warned not to ship goods ordered after X time. Gambling sites don't make a great target, because you win bitcoins, which will be devalued if you are successful. The exchanges are probably the most fertile ground, but major
exchanges (where the most money will be available) will have the best detection of funny business.
In addition to all the power that the attacker will have to buy or rent there will be a lot of planning involved. They need to search out what goods will ship fast enough to go out during their attack, if they can't hold on to the network for over a day this will only be certain parts of the world. They need to set up a place or places for delivery, and a way to resell the goods unless they are doing this for their own consumption. They need to find all the little exchanges and make accounts and set up bank accounts to send the money to, under different names I guess. LR makes this pretty easy though.
Yes, it is reasonable to assume that the price of BTC will plummet. Unfortunately goods and services are already in the hands of the attacker. This means that the attacker looses nothing, while every BTC owner sees the value earned true labour or mining evaporate before his very eyes.
Do you mean that after an attack people will stop using bitcoin? Some probably would, I think most would move to safer arrangements. Certain types of business would be unaffected, live sex shows, programming work, donations, etc. People using bitcoin for these purposes would presumably buy on the cheap driving the price back up somewhat, granted not all the way.
In short, I don't think a for-profit attack is likely. Government attacks are where the risk is imo, damaging stuff is a lot more viable when you are using other peoples money. We have some advantages though, government is slow to act and difficulty is growing exponentially at least for now. When government does act it isn't likely to be all at once and decisive. The publicity of "Bitcoin is worrying world governments and bankers" will be pretty huge. The greatest thing about bitcoin is that they have to outmatch all of us combined at once. Sure it looks really easy right now, but there are like 4 users in Japan and 3 in China. We can easily grow by a factor of a hundred thousand.
I don't even think that it is forgone that every government would want to break bitcoin, if a few realize the value in embracing it first there won't be a chance at breaking it.