- You purchase BTC through the bank, at their rates.
- The amount of BTC you can purchase is limited to 50K€/year with a premium account (2,5K/year with the basic account), which charges 9,90€/month.
- There is a 2% commission for TXs (some sources cite 1%, but the official press release I’ve read in Italian states 2%).
- You need to be a Hype customer, which require registration (requires at least full name, id, email, phone number).
- Apparently, the customer has control to the private keys, although the information talks about:
The customer has control of his or her private key and neither Conio nor HYPE can handle Bitcoin on its behalf. The first key is for the exclusive use of the customer, it is generated and encrypted on the access device so that no one else can use it. The second is kept by Conio and created only for each individual account to complete the transactions associated with it. The third key is one that allows the user to recover access to his or her portfolio in the event of loss of credentials and is kept by HYPE in a protected archive that is not connected to the network.
So it looks like a way to bypass the use of Exchanges, but at a higher commission rate, although with access to the Hype ecosystem that allows you to spend those purchased BTCs through their platform. Not something to rush to in my opinion, but it may attract a segment of the novice crypto market there in Italy (the private keys thingy still bugs me as to the specifics).
https://www.somagnews.com/italian-bank-starts-selling-bitcoin-amid-global-crisis/
https://www.the-blockchain.com/2020/03/20/hype-bitcoin-trading-now-open-via-banca-sella-to-1-2-million-italians-customers-during-lockdown/